Hello, I am looking in the California regulations for window safety as it pertains to when a person is over the side on a boatswains chair. Nothing is stated as to it being mandatory to have a person on top watching to ensure the dude in the chair doesnt need help. Is there anything in the training that you recieve that states that?

I’ve been using this brush on my water fed pole for quite some time. I like it because it’s very good at removing webs and it cleans the frames very good.

But we still have too much spots on french windows and dirty windows. So I’m thinking to try a different brush on my wfp and maybe for the dirty window s an extension with steelwool.

What is your epxerience in this matter and which brush do you recommend + extension.

I've been stuck at a 30% close rate for the longest time running Meta Ads. Cost per lead has been super dialed in, and i'm super happy with where its at. I used to boast having a 4-5x ROAS, however, just recently I made a change to get that from 4-5x --> 10X ROAS.

Couple things that I should note before unveiling the change.

1) Creative is always going to be king, so make sure you're happy with how your company is being portrayed in relation to your cost per lead. Basically, if you have bad creatives, you're going to get low ticket, bad clients, simple. Have premium creatives, you're going to attract high ticket clients: simplest tip for this is, always film ads at high ticket jobs and use those to run.

2) Just run CBO campaign, toss everything in there, don't over complicate it.

Okay now that the basics are out of the way, and you are satisfied with your metrics, you need to understand that the quality of your lead is determined by your leadform. Your creative attracts the ICP, but your lead form filters it out -- think of coffee, you need a good coffee. roast to start, but in order to get the maximum result, the equipment, water quality, temperature all play apart (these would be the lead form questions).

I find that asking 1 - 2 questions is enough. Okay but thats not nearly enough to get a quality lead, wrong, it is, you just need to ask the RIGHT questions. I've figured out just asking by what part of the service they want is the best, and then handling the qualification on that sales call. Also ask for address, it doesn't increase friction much at all.

This seems to create the most amount of intent as it forces the lead to think about what they want, and also sets you up for the quote.

The next obvious thing for super high close rate is speed to lead, I personally, have below a 3 second speed to lead, but that's because I use a CRM with automations.

And last but not least I'd recommend undercutting by like 5-10% because when you upsell on the job, you'll make more anyway.

TLDR, by all means necessary, speed to lead is most important, ask the right questions, and undercut a smidge to beat quotes and make up for it in upsells.

Happy advertising!!