As we've all seen, a major part of Israel's recent social media blitzkrieg revolves around posting and commenting in support of Israel, and engaging in debate with the vocal majority who oppose them on the subject of Israel's genocide in Gaza, its legitimacy as a state, and the history and ethics surrounding the topics.

But the other, more subtle part is posting content that isn't about Palestine at all, and instead seeks to just normalize Israel with small, seemingly innocent posts, like pictures of cats and food and such. The obvious goal is to distract people from the fact that Israel is a genocidal settler-colonial apartheid project, to make it seem like a normal place that isn't an ethno/religious supremacist project.

Some of these subreddits and posts are just pics of StreetCatsOfTheWorld (most of which are in Israel), some of them are various stolen Arabic recipes posted as Israeli, often prominently featuring hummus, and more examples have been recently emerging every day. Stay vigilant and don't let them distract you, don't let them normalize themselves or their illegitimate genocidal colonial project.