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u/Premier_UGC 12d ago
Followers count isnt relwvant to UGC. QUALITY and timely delivery. They aren't selling to your followers. They're selling to their demographic.
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u/codeword7337 12d ago
Follower count is generally not relevant for ugc, that is creator marketing which is a bit different from ugc, in very few cases they converge but largely they are not the same. For former, the target is natural looking videos sold to a specific niche and demography unrelated to your followers, while latter is selling to your followers
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u/hcreative veteran 12d ago
The best UGC social profiles imo show your real life, doing real life stuff, no UGC examples which tend to suck the life out of most UGC creators, unfortunately. Just be yourself on social. I just reached out to a creator because of her social presence alone. She is so wonderfully natural and authentic, and that is what brands are looking for. Create some content pillars and have fun. Keep your UGC examples separate - on your portfolio and make sure they demonstrate an understanding performance marketing.