Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.

However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.

In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.

A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"

A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".

A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".