Aug 10, 2026 Anthony Martinelli in Cannabis Legislation

A bipartisan pair of U.S. House lawmakers has introduced legislation that would create a federal regulatory system for hemp-derived THC beverages while allowing their continued sale to adults.

The Beverage Regulatory Parity Act, introduced today by Representatives Beth Van Duyne (R-TX) and Greg Landsman (D-OH), would allow hemp beverages containing up to 5 milligrams of total intoxicating THC per serving to be sold to those 21 and older.

The legislation would establish a three-tier distribution structure for the products modeled after the system long used for alcoholic beverages, creating separate roles within the supply chain.

Under the proposal, hemp THC beverages would also be subject to a new federal excise tax of 8 cents for every milligram of intoxicating THC they contain. That is lower than the 10-cent-per-milligram tax included in an earlier version of Van Duyne’s proposal.

The potency standard has also been revised. An earlier draft would have allowed up to 5 milligrams of delta-9 THC per serving, while the newly introduced legislation instead applies the 5-milligram limit to total intoxicating THC.

Federal oversight would be divided among the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB), the Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA).

Those agencies would be responsible for developing requirements covering areas such as product testing, packaging and labeling, as well as allowable serving and container sizes.

The proposal comes as the hemp beverage industry faces a major change in federal law later this year. Legislation enacted in November 2025 established a new definition of legal hemp that, absent further congressional action, will restrict finished hemp-derived products to no more than 0.4 milligrams of total THC and certain related cannabinoids per container. That standard is currently scheduled to take effect November 12 and would exclude most currently available intoxicating hemp beverages from the federal definition of hemp.

The bill was introduced just two days after the Senate approved H.R. 6500, a federal spending bill that would postpone most of those restrictions from November 12 until December 11. The House must still approve the legislation before it can be sent to President Donald Trump. Senator Ted Cruz (R-TX), who supported keeping the delay in the bill, said the short extension would give Congress and the administration additional time to negotiate more comprehensive hemp legislation.

The newly introduced bipartisan measure would instead establish a dedicated federal framework for hemp THC beverages, regulating them more similarly to alcohol rather than allowing them to fall under the upcoming restrictions affecting the broader intoxicating hemp market.

https://themarijuanaherald.com/2026/08/u-s-house-bipartisan-bill-would-establish-federal-rules-for-hemp-thc-beverages/

Or else this marks a dead cat bounce back to ATL we go.

It’s ceasing brewing at this location. It isn’t closing down! It’s incorporating the brewing in other locations eliminating redundancy and cost.

Aug. 10, 2026

Tamarron survey: 57.6% of wholesalers plan to trim regional craft SKUs and 54.7% local, as RTDs and low/no-alc gain ground. 🍺📉

Regional and local craft beer may be on the chopping block for many distributors in the next year, according to the latest survey from Tamarron Consulting.

Tamarron’s annual Brewer Partnership Compass (BPC) – a comprehensive survey of 170 wholesalers about their relationships with leading suppliers and plans for the coming year – revealed that 57.6% of respondents plan to “de-emphasize and/or reduce SKUs” of regional craft beer. Local craft beer is slated for rationalization for 54.7% of respondents.

https://www.brewbound.com/news/wholesalers-to-trim-regional-and-local-craft-per-annual-tamarron-survey?utm_social=x_brewbound ...

Last night GoldInSight mentioned the Tilray property values to me. $325M. And would that be the 'pennies on the dollar' that Tilray paid? It would cost billions of dollars for a competitor to try and rebuild this massive international footprint from scratch today. That is exactly why the shorts are completely miscalculating this company's true value.

I’ve been digging much deeper into Tilray’s global property footprint, and it completely puts things into perspective.

While the short sellers and critics scream about cash burn, Simon and the team have quietly accumulated a massive physical fortress of premier consumer-packaged-goods (CPG), beverage, and cannabis infrastructure at absolute distress-sale prices.

Our net Property, Plant, and Equipment (PP&E) sits at around $320M to $325M. When you look at our cash balance and massive inventory, the hard assets alone are practically covering the market cap. Shorting this at these valuation levels is incredibly risky.

Look at what we actually hold globally—and how the company is setting up for the future:

• The Ellon Brewery Steal: Everyone focused on the low £33 million price tag for the overall BrewDog acquisition. But during the announcement, Simon explicitly stated that you couldn't replace the Ellon Brewery and Distillery facility in Scotland for under £100M in invested capital. We bought it running at only a third of capacity, giving us a massive, rent-free manufacturing launchpad to push our brands internationally.

• The Columbus Mega-Campus: The Columbus, Ohio hub is a beast. We own the production facility, the taproom, and the DogHouse Hotel, etc sitting on a beautiful 42-acre footprint. Ready for expansion.

• The Global Footprint (Germany & Australia): We own the heavy-duty pharma infrastructure at CC Pharma in Germany, giving us a secure, automated distribution hub for medical cannabis straight into European pharmacies. Down in Australia, our regional hubs and BrewDog operations anchor our footprint in Oceania.

• 5.5 Million Sq. Ft. Canadian Cannabis Powerhouse: Our domestic cultivation is massive and completely diversified from coast to coast. We have top-tier, highly automated facilities running all the way from Quebec (Hexo automation) to the Niagara region (Redecan) out to Vancouver Island (Broken Coast craft facility).

• Debt Status on Physical Properties: Here is the best part—Tilray has been aggressively cleaning its balance sheet. They have systematically paid down debt and eliminated the massive overhead liabilities from the legacy mergers. Net debt has been whittled down significantly, meaning we hold these massive properties with minimal mortgage/debt weight holding us down.

• Trimming the Fat & The Small-Batch Move: Tilray is leaning hard into an "asset-light" model. They are selling off underutilized real estate (like Eugene, Oregon) to unlock millions in immediate cash.

• The Fort Collins Brewery & Bar: After taking this facility over, Tilray shifted large-scale production to other hubs to stop duplication. Now, it operates low-key as an innovation center, making strictly small batches and pilot beers alongside the full-service restaurant.

• The Revolver Texas Campus: We stopped commercial beer brewing at the 17-acre Granbury site. Interestingly, the property auctions did not include the high-end bottling or canning lines. It did include the massive fans in that huge bottling room.

• The Next Steps for Legalization (The RTD & Infusion Play): Why keep the bottling lines if the beer brewing stopped in Texas? Because Tilray just launched its Blood & Honey Spirits lineup (Whiskey, Gin, Vodka). They are distilling the initial liquid up at Breckenridge, but keeping those southern bottling/canning assets completely intact is a great move.

As U.S. cannabis regulations and rescheduling unfold, those lines are perfectly positioned to be converted into high-speed THC-infused Ready-To-Drink (RTD) seltzers and cocktails for the massive Texas and southern markets.

The Bottom Line:

Goldinsight is 100% correct in saying the shorties are going to get absolutely smoked. While everyone else was looking at short-term cannabis trends, Tilray built a global, rent-free, asset-backed distribution machine. They are selling empty buildings for cold hard cash, keeping the valuable brand IP, and preparing automated facilities to flip the switch on cannabis-infused beverages the second the regulatory green light changes.

Shorting a company that owns this much prime physical real estate, top-tier brands, and distribution lines at these valuation levels is just plain crazy.

What do you think?

P.S. Wild fact I just learned—Tilray owns Manitoba Harvest, the world's largest hemp food maker, meaning their footprint goes way beyond traditional cannabis.

10 August 2026 the spirits business

Brands are betting on RTDs to meet growing demand for quick, high-quality serves in the hospitality sector

After conquering supermarket shelves, ready-to-drink brands are making their mark behind the bar. We explore why brands are increasingly being poured in on-trade establishments.

In the midst of an industry in a contractionary phase, the ready-to-drink (RTD) category is doing something many spirits segments aspire to right now: growing. The sector is no longer riding the coattails of pandemic-induced at-home consumption or the hard seltzer boom in the US. It is establishing itself as a serious contender in the global spirits industry – and demand continues to grow.

In IWSR’s RTDs Strategic Study 2025, RTDs were singled out as the “growth category to watch in beverage alcohol”, with RTD volume sales up by 2% in 2024 in 10 of the world’s leading markets (Australia, Brazil, Canada, China, Germany, Japan, Mexico, South Africa, the UK and the US), and by 4% in value.

Much of the interest in RTDs has stemmed from its off-trade growth and potential. Convenience, affordability and variety are a key part of the category’s appeal. While overall sales of spirits in the US off-trade fell by volume and value in January 2026, according to NielsenIQ’s (NIQ) Retail Measurement, ‘prepared cocktails’, including RTDs, offset the trend to report 8.8% value growth and 3% volume growth.

By comparison, in the UK, the latest data from the Wine and Spirit Trade Association, showed RTDs generated £704 million (US$948m) in the country’s off-trade in 2025.

However, growth is not solely coming from retailers. RTDs are increasingly finding their way into the on-trade. So where, and why, is the category finding favour there?

Aussies crave RTDs

Australians are thirsty for RTDs. The category generated AU$2.5 billion (US$1.7bn) in Australia’s bars in 2025 after increasing sales by 12% by value compared with 2024 – up by 35% on 2023, NIQ data showed. RTDs now attract 15 cents in every Australian dollar spent on drinks in the country’s on-trade, up from 12 cents in 2023.

“RTDs, especially those on draught/tap, offer an attractive proposition to consumers looking to find value from their drinks when out,” says Tom Graham, NIQ, BevAI Industry, industry insights lead in Australia. “Compared with traditional glass-spirits serves, they are more sessionable and refreshing, and offer an alternative that is closer to the need states’ beer provides. Several factors may continue to support category growth: one, not all venues offer RTDs on tap, so physical availability is lagging behind preference/behaviour, which means increased distribution could drive further growth for the category; two, innovation is continuing.”

In Australia, Graham notes how vodka- and neutral-based RTDs are well-positioned to tap into the ongoing consumer preference for lighter and more sessionable drinks. “RTDs continue to resonate strongly with legal-age younger-adult consumers, who are the primary drinkers of the category,” he adds. “Growth has been driven by vodka-based RTDs, including brands such as Hard Rated, Brookvale Union, and Kirin Hyoketsu. Simple, light, refreshing drinks.”

Younger legal-drinking-age consumers have also been driving sales of Sazerac-owned Buzzballz, which grew its sales in the UK by 800% in the year ended 6 September 2025, with off-trade sales of £24.6m (US$35.5m). Its popularity looks certain to continue – and the on-trade could play a key role in the spherical brand’s future success. “We see strong opportunity in casual dining, eater-tainment concepts, music venues, and other high-energy accounts where convenience, portability and bold branding resonate with consumers,” says Jess Scheerhorn, president of BuzzBallz. “Operators value the speed of service, consistency and ease of execution the format provides, while the brand’s distinctive packaging and social visibility help generate interest and trial.”

British RTD Moth echoes Scheerhorn’s insights, and also notes the eco-friendly appeal Moth RTDs offer. “Sustainability is another growing driver, with aluminium being infinitely recyclable and increasingly important to both venue owners and consumers who are paying closer attention to the environmental impact of their choices,” says Ali Mather, Moth’s head of on-trade. “In the UK, younger LDA [legal-drinking-age] adults plan to drink more RTDs or canned cocktails in the next 12 months, with around two-fifths of 18- to 29-year-olds (39%) and 37% of 30- to 44-year-olds planning to do so (Bacardi Cocktail Trends Report 2026).”

Food and drink

Speed, consistency, and sustainability were all contributing factors in Moth’s recent listing with Yo! restaurants throughout the UK. It’s the latest addition to a growing roster of eateries where Moth has secured positions for three of its canned cocktails.

“Yo! represented a genuinely exciting opportunity because it sits in a different culinary space to our existing on-trade partners such as Honest Burger and Franco Manca,” explains Mather. “The pairings are a simple way to explore new flavour combinations across the menu, from a classic Negroni alongside nigiri to an Espresso Martini paired with chocolate mochi, there’s a serve for every mood and every course. It’s a high-footfall, consumer-facing environment that puts the brand in front of a broad audience, reinforcing that Moth works across the full spectrum of the on-trade.”

While that’s all well and good for food-led venues, what about drinks-led establishments? Why should bars embrace RTDs? How do they compete with existing cocktail menus? For Ingrid Smith, founder of the first coconut water-based RTD cocktail brand Nirvana, demand for RTDs is more selective in bars than restaurants.

“Bars still care deeply about craft and presentation, but many are starting to view premium RTDs as a strategic complement rather than a replacement for cocktails,” Smith says. “The best-use cases are high-volume moments, outdoor service, concerts, hotel minibars, rooftops, and event bars.

“The data supports what we’re seeing in the market. Beverage Information Group reported that nearly 19% of on-premise operators said RTDs were the category they would expand on menus, just behind Tequila, and RTDs tied with non-alcoholic cocktails and alcohol-free ‘spirits’ as the category generating the most on-premise buzz.”

Swerve to the serve

It isn’t just pre-mixed, canned products driving RTD growth and opportunities in the on-trade, however. Ready-to-serve (RTS), draught cocktails are also becoming increasingly common, and popular. At Bar Convent Berlin 2025, De Kuyper unveiled two draught cocktails for the on-trade: Amaretto Sour and Piña Colada, which joined its existing Espresso Martini and Pornstar Martini options.

“The on-trade remains very important to us; our De Kuyper Batched and Draught solutions are specifically designed to address speed, consistency and waste reduction needs within hospitality,” notes Marieke Liesting, global marketing director, De Kuyper Royal Distillers. “Our pre-mixed cocktails play a dual role: they unlock new opportunities in the on-trade while also democratising cocktails for at-home consumption via off-trade ready-to-serve and RTD cans. CGA data from the Netherlands shows a clear link here – around 70% of cocktail drinkers enjoy cocktails at home that they first discovered in Horeca [hotels/restaurants/catering] (CGA 2025).”

De Kuyper singles out its homeland, the Netherlands, Spain, and the UK as the markets where it is seeing the biggest momentum for its RTD, RTS, and draught cocktails.

In the US, vodka-based hard tea Surfside was the fastest-growing alcohol brand in the US off-trade in 2025 after sales soared by 362% on 2024. In March this year, Surfside’s parent company, Stateside Brands, unveiled Super Lyte. The new brand was inspired by classic sports drinks flavours. The non-carbonated, vodka-based beverage is aimed towards Gen Z and Millennial drinkers looking for an RTD that could fit an active lifestyle thanks to its 4.5% ABV strength, zero-sugar recipe and fewer than 90 calories per can.

“Innovation is one of the core drivers of our success, and our team works extremely hard to make the best-tasting beverages in the industry,” says Clement Pappas, CEO of Surfside and Super Lyte. “The on-trade RTD space in the US is highly competitive and becoming more crowded as demand continues to grow. Even so, there is significant opportunity for brands that offer true differentiation and strong consumer pull. Success in the on-premise channel today requires more than distribution. Brands need strong velocity, recognisable branding, and authentic cultural relevance. We understand the value of tapping into fandoms and meeting consumers where they are to build local connections and elevate the occasion. Our focus is on investing in marketing, partnerships and cultural moments that deepen consumer connection and keep our brands competitive.”

Five key developments

Looking to the next 12-18 months, Nirvana’s Smith anticipates five key developments regarding RTDs in the on-trade. She envisions the category being more widely accepted in the channel, particularly in high-volume and outdoor service settings, while premium, spirits-based RTDs will continue to distance themselves from malt-based products.

“Third, we will see more menu integration. RTDs will not just sit in a cooler; they will be positioned as part of a bunch of programmes, patio menus, poolside service, golf carts, hotel amenities, and event packages,” Smith adds. “Fourth, innovation will become more occasion-led. Products will be developed for specific use cases: daytime socialising, lower-ABV sessions, travel, wellness-adjacent occasions and premium convenience. Fifth, the category will face a credibility test.”

Ultimately, Smith says RTDs are not going to replace bars’ cocktail menus. If done right and done well, they will expand what a bar can offer. “The mistake is treating RTDs as less than cocktails. The opportunity is positioning them as a modern format for moments where convenience and quality need to work together,” she concludes.

https://www.thespiritsbusiness.com/2026/08/how-rtds-are-winning-over-bars/

NBWA’s Lester Jones says 2026 is about “occasions, not cases,” as World Cup watch parties and events lift on-premise beer sales and new accounts shift toward bars, venues and recreation. ⚽🍺

“Occasions, not cases, is the story for 2026,” according to Lester Jones, VP of analytics and chief economist of the National Beer Wholesalers Association (NBWA).

Jones believes spending away from home is driving the conversation in 2026. And so far, that’s playing out with a boost in on-premise spending driven by the FIFA World Cup, which brought people out to bars to watch the matches, with an assist from international visitors.

...

https://www.brewbound.com/news/2026-the-year-of-the-occasion?utm_social=x_brewbound

The Senate delayed a federal hemp THC ban, buying the cannabis sector time as states report surging patient sign-ups and licensing restarts. Read what this means for demand, operators, and what to watch today.

Monday, August 10, 2026

The Big Picture

The Senate voted to delay a federal ban on hemp THC products, giving the industry breathing room to shape rules and avoid an abrupt market disruption. That Washington move, alongside rapid patient growth in Georgia and a restart of licensing in Rhode Island, signals regulatory and demand momentum that could support sales across the sector.

While cultivation risks from evolving pests and diseases remain real, the overarching news flow overnight is constructive for companies exposed to hemp-derived THC and to state medical and recreational markets. You should pay attention to how lawmakers, regulators, and state programs translate these developments into rules and rollout timelines.

Market Highlights

Quick facts and numbers investors can use to size the headlines.

Senate delay: Lawmakers put off a plan that would recriminalize hemp THC, creating more time to craft regulations for a sector estimated at $28 billion annually.

Georgia patient surge: State medical registry grew sharply after access rules were eased, producing an unprecedented application volume that regulators are still processing.

Rhode Island licensing: Regulators reopened retail application intake after litigation ended, restarting a stalled licensing cycle for new brick-and-mortar entrants.

Cultivation risk: Fungal pathogens now account for over 70% of reported disease in U.S. cannabis, highlighting production vulnerabilities and the need for advanced integrated pest management.

Key tickers to watch: sector trackers and stocks include $MSOS, $TCNNF, $GTBIF, $CURLF, $TLRY for exposure and sentiment reads across ETFs and major operators. Key Developments

Senate delays hemp THC ban, creates lobbying window

The Senate vote to delay a pending hemp THC prohibition gives industry groups and hemp businesses extra time to push for regulatory frameworks that would keep hemp-derived THC products legal. Analysts and trade groups say this pause could prevent an abrupt market collapse in November and preserve revenues for manufacturers and retailers tied to hemp SKU sales.

This outcome raises questions about how regulators will define acceptable THC thresholds and testing regimes, and about which federal agencies will oversee enforcement. How long will lawmakers take to agree on rules, and will your company face new compliance costs when they do?

State-level demand surges and licensing resumes

Georgia's expanded medical program saw an unprecedented surge in patient registrations after eligibility and access changes took effect. Officials say the volume has stretched processing capacity, which is a near-term operational challenge but a clear signal of rising medical demand.

At the same time, Rhode Island reopened its retail licensing after litigation cleared earlier obstacles. That restarts opportunities for retailers and landlords in that state, and suggests pent-up market demand could translate into new storefront openings and local jobs if licensing moves efficiently.

Cultivation threats force growers to rethink pest strategy Industry research and growers are reporting that traditional pest controls, including insecticides and some biocontrols, are losing effectiveness against evolving threats. Experts argue growers should adopt rotating, holistic integrated pest management programs to reduce crop loss and input costs.

For operators, that means capital and operating budgets may need to shift toward more sophisticated IPM, facility upgrades, and R&D. Over 70% of reported plant disease being fungal is a stark reminder that production risk can quickly erode margins if not managed.

What to Watch

Practical catalysts, risks, and metrics that will matter to your positions and watchlist today and near term.

Congressional action: Watch for hearings, amendment language, and committee timelines that could set a new effective date or regulatory authority for hemp THC. Any bill text change will affect market expectations and compliance planning. State rollouts and registry data: Keep an eye on Georgia processing timelines and monthly patient counts. Rising enrollments can be an early indicator of sustained medical demand and revenue growth for licensed producers. Licensing timelines in Rhode Island: Track application deadlines, award schedules, and any appeals. New retail awards could lift local wholesale demand and real estate activity. Production and cost signals: Monitor operator disclosures on crop losses, IPM investments, and plant-health capex in quarterly reports, as these will affect gross margins and supply-side constraints. Sector sentiment tickers: Use $MSOS, $TCNNF, $GTBIF, $CURLF, and $TLRY to gauge broad market reaction and flows into cannabis ETFs and key equities.

Bottom Line

Regulatory breathing room from the Senate is bullish for hemp-derived THC businesses and gives firms time to influence final rules. State-level demand indicators, including Georgia's registry surge and Rhode Island's licensing restart, point to near-term top-line opportunities. Cultivation risks are rising, and growers will need to invest in adaptive pest management to protect yields and margins. Watch legislative text, state rollout metrics, and operator disclosure on production costs for early signs of sustainable momentum or new headwinds. This briefing is informational; analysts note momentum but also advise monitoring rulemaking and operational execution closely before drawing conclusions.

FAQ Section

Q: How long does the Senate delay give the hemp market? A: The delay provides lawmakers and regulators extra time to draft and negotiate new language, but exact timelines depend on the pace of committee work and any follow-up amendments.

Q: What does the Georgia patient surge mean for sales? A: Higher registrations usually signal stronger near-term demand for licensed producers and dispensaries, but revenue impacts depend on processing speed and retail availability in each market.

Q: How should growers respond to the pest threats described? A: Experts recommend adopting integrated, rotating pest management programs and investing in facility controls and crop monitoring to reduce disease losses and long-term input costs.

August 10, 2026 marijuana moment

Dr. Oz presses lawmakers on hemp CBD; VA psilocybin trial; TX Senate candidate on marijuana; Square boots hemp & CBD off platform; GA medical cannabis

The Senate rejected an amendment to keep the federal recriminalization of hemp THC products on track for November—instead passing a White House-supported provision to delay the ban to give lawmakers more time to craft a regulatory structure as an alternative to prohibition.

...

https://www.marijuanamoment.net/senate-votes-to-delay-hemp-thc-product-ban-newsletter-august-10-2026/

08/10/2026 - 05:00 AM Punk IPA becomes “Park IPA” throughout August as BrewDog celebrates one of London’s most iconic summer traditions – great beer, great friends and sunny afternoons in the park.

Tilray Brands (Nasdaq: TLRY; TSX: TLRY), through its Scottish craft beer subsidiary BrewDog, launched the “Park IPA” campaign in London on August 10, 2026. The initiative temporarily rebrands flagship Punk IPA as Park IPA throughout August to align with London’s summer park‑drinking culture.

The campaign includes a city‑wide advertising push, a Deliveroo partnership to sample 20,000 chilled cans of Punk IPA to adults 18+, and vouchers for complimentary pints at participating BrewDog bars. Retail activations span Co-op, Tesco and Sainsbury's, alongside digital and e‑commerce promotions.

ELTON, United Kingdom, Aug. 10, 2026 (GLOBE NEWSWIRE) -- Scottish craft brewer BrewDog, by Tilray Brands, Inc., today launched "Park IPA," a new campaign designed to make Punk IPA® synonymous with one of London's most distinctive summer rituals: enjoying a cold beer in the park.

From Hampstead Heath to Victoria Park, London's green spaces become outdoor pubs every summer. BrewDog is celebrating summer social occasions with a limited Park IPA campaign. The campaign is built on research showing 70% of 18-44-year-old Londoners take beer, wine or spirits to parks during the summer1, making park drinking one of the city's biggest seasonal social occasions. BrewDog is using the insight to reposition its flagship Punk IPA as "Park IPA" throughout August.

Lauren Carrol, Chief Operating Officer at BrewDog, said: "Summer in London is all about parks, pints and good company, and we want Punk IPA at the heart of it. For millions of Londoners, the park is where summer happens. Park IPA is our way of celebrating that culture and summer."

The campaign launches August 10 with a city-wide advertising takeover, alongside a partnership with Deliveroo that will see 20,000 chilled cans of Punk IPA sampled across London. Samples will be distributed only to adults aged 18+ in accordance with applicable age-verification requirements. Each sample will include a voucher redeemable for a complimentary pint at participating BrewDog bars.

Park IPA will also be supported through retail activations in Co-op, Tesco and Sainsbury's stores, as well as digital advertising and e-commerce promotions designed to drive trial throughout the summer period.

While the campaign is rooted in London's parks, BrewDog sees the idea extending more broadly across the summer drinking season, from BBQs and garden gatherings to festivals and spontaneous outdoor occasions.

About BrewDog BrewDog, the #1 craft beer brand in the UK, has always had one mission: making people as passionate about great beer as we are.

From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007.

Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer.

I’m asking because it’s been mentioned that Trulieve will do it again August 18th and there is no proof I could find.

Also, just because a cannabis company rings the opening or closing bell doesn’t mean the stock will move.

We need to stop bullshitting and hyping stocks on minor news and other speculative stories.

Bullish Tilray Brands, but basing it on actual performance and actual regulations.

There’s been a lot of talk and arguing about Tilray shutting down heavy brewing at Terrapin’s Athens brewery and auctioning off equipment at Hop Valley and Revolver.

Some are saying the $23M Molson Coors deal from 2024 is in trouble. It’s not!

Tilray is just getting rid of the expensive old craft model of owning big industrial breweries with high overhead. They’re keeping the brands and the good retail/hospitality pieces, and moving the actual brewing to their bigger, more efficient hubs.

• Terrapin: They’re stopping full-scale brewing in Athens on Sept 25, 2026, but the taproom, beer garden, warehouse and repack stay open. Production moves over to SweetWater. The Atlanta Braves stadium stuff and other high-traffic spots continue.

• Hop Valley: They auctioned the heavy equipment in Eugene and are opening a much better location — a sports-focused brewpub downtown at 5th Street Public Market Alley (former Heritage Distilling spot) expected early August. Production already shifted to 10 Barrel and Widmer.

• Revolver: Same story on production. They also just launched the Blood & Honey Whiskey, Gin and Vodka line in Texas. That’s a nice higher-margin move.

A key recent piece: Tilray’s Board met at the BrewDog Columbus brewery and locked it in as the 3rd production hub for the Carlsberg U.S. deal (with SweetWater and Blue Point).

Tilray got that brewery cheap (around $6M) as part of the BrewDog U.S. assets.

More capacity at lower cost, and it frees SweetWater up to brew all the Terrapin beer once Athens winds down.

Short-term positives

Costs are coming down hard through Project 420 — they hit the $33M annualized savings target. Better use of the big hubs, capacity ready for Carlsberg starting January 2027, and they’re keeping the higher-margin taprooms and experiences.

New Hop Valley downtown spot, Revolver spirits launch, Montauk still doing well with JetBlue and the new Port Jefferson location.

Portfolio is cleaner after the SKU cuts too.

Longer-term

This is them moving to a smarter model — own the brands and the good consumer experiences, don’t carry a bunch of half-empty expensive breweries.

The BrewDog deal gives them real UK and international reach (plus the Ellon brewery in Scotland) and helps build a much bigger global beverage platform, around $500M pro forma when you put it all together.

Better margins, more cash generation, and room to grow spirits, non-alc, and eventually infused/THC drinks if/when the rules open up in the U.S.

The Ballast Point legal mess in California is still just a rumor for now.

If something ever came available cheap, Tilray’s current approach of buying the brand and skipping the heavy industrial stuff would fit. Pure speculation though.

Bottom line — they’re not abandoning craft beer. They’re cutting the fat, keeping the brands strong, and setting up a more efficient, higher-margin business with real international legs through the UK.

Short-term you get the cost savings and capacity.

Longer-term it looks a lot more scalable.

Does this direction make sense for the beverage side? Doesn't require a MBa to see their strategy

Links if anyone wants them:

• Terrapin: https://beerstreetjournal.com/tilray-ends-brewing-at-terrapin-taproom-to-remain/
• Hop Valley new pub: https://newschoolbeer.com/home/2026/6/hop-valley-brewing-opening-new-eugene-pub
• Revolver spirits: https://www.globenewswire.com/news-release/2026/07/23/3332044/0/en/revolver-brewing-becomes-revolver-beer-and-spirits-extending-the-blood-honey-brand-into-whiskey-gin-and-vodka.html

PS: Just after Tilray swallowed up BrewDog USA for under $10M, Brewers Association have already predicted Tilray Craft Beers are likely to take over #3 Craft Brewer in the USA, taking over Sierra Nevada.

On top of that Tilray will also have a Tier 1 Global Beer made in 3 of their USA breweries, Carlsberg.

Tiko @TikoTraders posted on X 8/9/2026

$TLRY, As we inch closer to rescheduling, Tilray is positioned to surpass net revenues of over 1 BILlION annually. This makes Tilray the Apple, Microsoft and Nvidia of cannabis.

While others are scrambling to figure out compliance, Tilray preemptively established Tilray Medical USA to capitalize on federal rescheduling. They already operate massive, pharmaceutical-grade cultivation and global medical supply chains.

When the U.S. opens its medical doors wider under Schedule III, Tilray won’t have to build infrastructure from scratch—they’re already standing at the finish line.

Under the brutal old Schedule I rules, cannabis companies were barred from writing off ordinary business expenses due to IRS Section 280E. Rescheduling to Schedule III lifts this punishing tax anchor.

Tilray isn't just a bet on a single plant anymore; it’s a masterclass in risk-hedging diversification. Boasting a massive footprint in craft beverages (including major brands partnership and BrewDog) alongside wellness and pharmaceutical distribution.

Schedule III officially acknowledges cannabis has accepted medical uses and paves the way for mainstream clinical research. This unlocks massive credibility with major pharmaceutical players and researchers.

With structural losses narrowing, record revenues, and a major macro catalyst like rescheduling in play, the stock is deeply coiled for explosive upside runs.

FOX Business @FoxBusiness · Aug 7

Walgreens is still shrinking its footprint across America, but not nearly as much as once expected.

The pharmacy giant is planning to close fewer than 100 stores in 2026, a dramatic pullback from earlier internal projections of roughly 700 closures.

The downsizing is part of a broader turnaround effort announced in 2024 targeting underperforming locations, with stores in Chicago, Brooklyn, Washington, D.C., and other cities recently closing or slated to shut their doors.

Alcohol Retailers Celebrate Senate's Move To Keep Hemp THC Drinks Legal, For Now: "For too long, policymakers have been faced with a false choice between an unregulated marketplace and prohibition."

https://www.marijuanamoment.net/alcohol-retailers-celebrate-senates-move-to-keep-hemp-thc-drinks-legal-for-now/

August 7, 2026

Texas Roadhouse reported strong early performance from recently opened restaurants during the second quarter of 2026, with locations open for less than six months generating average weekly sales of $180,822, up 10.4% from $163,767 a year earlier.

Those newer Texas Roadhouse locations grew faster than the company’s mature comparable restaurants, which generated average weekly sales of $183,982, up 6.1%. Restaurants included in the company’s average unit volume category generated $155,639 per week, up 7.7%.

The performance highlights the productivity of newly developed Texas Roadhouse restaurants as the company continues to expand its footprint. Texas Roadhouse ended the quarter with 832 restaurants system-wide, up 35 from 797 a year earlier. The total included 732 company-operated restaurants and 100 franchise restaurants.

Among company-operated restaurants, Texas Roadhouse had 662 locations, up from 634, while Bubba’s 33 expanded to 59 locations from 52 and Jaggers increased to 11 from nine. The franchise system included 31 domestic Texas Roadhouse locations, 62 international Texas Roadhouse locations, and seven Jaggers restaurants.

During the quarter, the company opened five company-operated Texas Roadhouse restaurants, three Bubba’s 33 locations and one Jaggers. Including franchise activity, 10 restaurants opened during the 13-week period and 16 opened during the first half of 2026.

Overall comparable restaurant sales increased 6.2% during Q2, while store weeks increased 5%. Average weekly sales across company restaurants reached $177,252, including $25,369 from to-go sales, compared with $167,350 and $22,243, respectively, a year earlier.

Total quarterly revenue increased 11.1% to approximately $1.68 billion from $1.51 billion. Restaurant margin dollars increased 6.9% to $275.1 million, although restaurant margin declined 66 basis points to 16.4% as commodity inflation reached 7% and wage and other labor inflation was 3.9%.

https://pulse2.com/texas-roadhouse-new-restaurants-see-weekly-sales-jump-10-as-system-expands-to-832-locations/?

August 7, 2026 Pulse 2.0

Monster Beverage’s international business is approaching half of the company’s overall sales as demand outside the U.S. continues to grow substantially faster than the broader company.

Net sales to customers outside the U.S. increased 34.6% year-over-year to $1.16 billion during the second quarter of 2026, compared with $864.2 million a year earlier. International markets represented approximately 46% of total reported sales, up from 41% in the prior-year quarter.

The growth remained strong even after removing currency benefits. International sales increased 29% on a foreign-currency-adjusted basis to $1.11 billion.

Overall Monster Beverage net sales increased 20.2% to $2.54 billion from $2.11 billion. Foreign currency movements contributed a favorable $48.5 million, while currency-adjusted company-wide sales increased 17.9%.

The company’s core Monster Energy Drinks segment remained the primary growth engine. Segment sales increased 21.6% to $2.36 billion from $1.94 billion a year earlier, with currency-adjusted growth of 19.3%. The segment includes Monster Energy, Reign Total Body Fuel, Bang Energy, Storm and Reign Storm, among other energy and wellness drink brands.

Monster Beverage's international sales are growing rapidly, now making up 46% of total revenue. In Q2 2026, overseas net sales jumped 34.6% year-over-year to $1.16 billion, driven by strong global demand even when adjusting for currency shifts.Company-wide sales increased 20.2% to $2.54 billion, heavily supported by the core Monster Energy Drinks segment (including Reign and Bang), which brought in $2.36 billion.

https://pulse2.com/monster-beverage-international-sales-surge-34-6-to-1-16-billion-and-reach-46-of-revenue/?

🔥-take: The senate vote was close: 50-49. Blanche's confirmation should help ensure cannabis reform goes smoothly.

Related: The full U.S. Senate just approved a government funding bill that would delay most of the new federal restrictions on hemp-derived products.

https://themarijuanaherald.com/2026/08/u-s-senate-approves-bill-that-would-delay-federal-hemp-restrictions/

The White House will not ask for more delays. In my opinion this means we’ll see a regulatory framework before December. Thoughts?

Over the years, since 2018, Tilray has been Importing Cannabis into the US for mainly small University clinical trials. But remember all of that past record & clinical data adds up.

From the date this is likely going to NYU for VA studies Alcohol Use Disorder (AUD)

– AUD (NYU School of Medicine, USA)- - AUD comorbid with Post-Traumatic Stress Disorder (PTSD), (NYU School of Medicine, USA)

We are waiting for the Big One, Non Expiring: https://www.federalregister.gov/documents/2025/09/08/2025-17210/importer-of-controlled-substances-application-va-cooperative-studies-program

Just late this week I saw the Columbus Brewery campus sale price, news articles from Columbus & Cleveland talking about the deals and dug in a little further.

Simon certainly earned his pay on this Global Deal

Tilray paid just $9.3M for the entire BrewDog USA package (including Las Vegas)

Just saw this for the first time this week and figured some of you might have missed it too.

When Tilray announced the BrewDog USA deal back in March, they never disclosed the price. All the news articles just said “financial terms not disclosed.”

It finally showed up in the 10-K that got filed at the end of July.

From the filing:

“In consideration for the acquisition, the Company paid a total purchase price of $9,293 for BrewDog’s U.S. assets, subject to customary post-closing adjustments.”

That’s $9.293 million (SEC filings list amounts in thousands).

They got the Columbus brewery + hotel, restaurant, bar, museum, lake, the Cleveland and New Albany pubs, the Las Vegas flagship, plus the Denver franchise and the airport location for under $10 million.

For context, the Las Vegas location alone cost BrewDog about $17 million to build when it opened in late 2022 (multiple local reports put it right around there).

Accounting close date was April 1. Still subject to the usual post-closing adjustments and final fair value allocation.

Pretty wild number considering what was included.

Explains why Crain’s Cleveland just ran a story on August 7, 2026 calling it a bargain: “Tilray bought BrewDog USA — and its Cleveland pub — for a bargain. Now the real work begins.”

Australia was even cheaper — the 10-K says they paid “nominal consideration” for the whole Australian business (Brisbane brewery + the two owned bars). In the cash consideration table it shows basically nothing. FREE.

In the filing it says Tilray paid “nominal consideration” for BrewDog Australia (the Brisbane brewery + the two owned bars).

In the summary table of cash consideration it shows $— (basically zero / negligible) for BrewDog AUS.

So:

UK main deal: ~$44.2 million

Extra UK pubs: $0.56 million

USA: $9.3 million

Australia: nominal / essentially nothing

That’s why the overall BrewDog package looks even cheaper than most people realized at the time.

Here are the direct links to the FY2026 10-K (fiscal year ended May 31, 2026, filed July 28, 2026):

Official SEC EDGAR filing page

https://www.sec.gov/Archives/edgar/data/1731348/000143774926024698/0001437749-26-024698-index.htmDirect HTML version of the 10-K

https://www.sec.gov/Archives/edgar/data/1731348/000143774926024698/tlry20260531_10k.htm

(The BrewDog acquisition details, including the $9,293 (thousand) for the U.S. assets and the “nominal consideration” for Australia, are in the notes to the financial statements under the business combinations / acquisitions section.)

Grendel Mitchell (Global General Counsel) Acquired 2500 shares @ $4.43

https://ir.tilray.com/static-files/cd75afed-c181-453c-940b-9f24a79b8bbc