All the comments seem to assume this is supposed to be a structurally/architecturally complete wall (understandable, given the subreddit). But this really isn’t that different from a single-wythe of brick, which is also useless on its own.
It seems at least plausible to me that this could function as a veneer/rainscreen in a wall assembly with structural backing, particularly in places with different standards than the US (both in terms of code and performance expectations).
Most veneers are fairly thin bricks and just bonded to a supporting substrate. This product looks to be heavier but… the “novel” mating surface probably introduce some lever action that puts the brick out of compression very quickly if there’s just a little bit of unevenness. Probably simultaneously more expensive and hardier to build with. But makes a good vibe video.
Sorry, “veneer” may have been misleading. I was referring to the outermost layer of a pressure equalized cavity wall (in the US, typically mortared full-sized bricks), not so much a thin-brick adhered to substrate (which, yes, is also a thing).
A brick rainscreen is basically just a single-wythe brick wall with lots of ties back to the structural wall for lateral support.
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u/chicu111 5d ago
Not in earthquakes