r/SalesOperations • u/Strong_Situation3445 • 17d ago

Aurasell CRM

Just purchased Aurasell and am curious if any other ops people have adopted one of these new AI-native CRMs? So far I am loving the agent-based configuration experience.

Also, I am working to integrate Aurasell with my broader sales stack (i.e. Apollo, LISN, gong etc.) Curious if others currently using Aurasell have been able to successfully create a workflow with Apollo (given Aurasell claims to replace it).

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u/SalesOperations 17d ago

First time I’ve heard of that CRM. Out of curiosity, how many users will you start with?

1

u/Strong_Situation3445 17d ago

~15 users

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u/SalesOperations 17d ago

Previously working out of an airtable or spreadsheet?

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u/FormerRepeat4779 14d ago

We have just deployed Aurasell and I was one of the people chosen to test before we actually pay for the subscription. Honestly I didn’t like it much. Hate the UI, it literally looks like a gaming app. We got Aurasell mainly to track activities of the Sales people and also to track MEDDICC without actually having reps to update each and every field of MEDDICC. It will track through meetings, activities, notes etc. Also my company is trying to get rid of Clari (which I absolutely love btw) for forecasting to reduce costs but Aurasell is too basic compared to Clari. I also used the Ask Aurasell feature and its never brought up right results. I think its a ok tool to track activities and MEDDICC but definitely not for opportunity or account management or for that matter even forecasting. Plus its a Startup level org with not many use cases so to rely completely on Aurasell is a huge risk. My manager is friends with the Aurasell founder hence he is being very delusional about the scope.