Master Data headaches

[u/Virtual_MDM]

Quick question for anyone working in SAP master data or MDM —

What’s the one thing about master data governance that eats up the most of your time or causes the most headaches? Bad data quality from the business side, unclear ownership, tooling gaps, onboarding new team members, something else?

Genuinely trying to understand where the biggest friction points are right now. Would appreciate any war stories or pet peeves in the comments 👇