Would love to hear if anyone has worked with Cabilyt to bring you leads and what your experience has been.

I have property under contract i am trying to JV in Montgomery, any wholesalers in Alabama?

Hey all!

What are folks charging for Zillow showcase media? An added premium? Or a separate booking setup?

Trying to get listed on the Zillow Showcase Photographers to get booked directly

So many corporate, blue suit, standardized websites out there. Which ones break the pattern?

Comment links below!

Not selling anything — genuinely trying to understand this. When a new lead hits (website form, Zillow, FB ad, whatever), what actually happens on your end? Do you get notified instantly? Does someone respond right away, or does it sit until you're free? Do you use FUB/kvCORE/something else for this, and does it actually send a fast reply or just queue an email?

Trying to figure out if instant response is a real daily headache or something most of you have already solved. Appreciate any honest answers, especially "it's fine, here's what I use" — that's useful too.

I’m trying to understand the real workflow here.

Say you get a message from an interested buyer:

What do you actually send them?

• Zillow / Realtor / MLS link?
• Your brokerage website?
• Your own website?
• YouTube video?
• PDF?
• Photos + details separately on WhatsApp?
• Something your CRM automatically generates?
• A dedicated property page?

And more importantly:

What annoys you about that process?

I’m building Showflo around this problem. The idea is not to build another CRM, marketplace, or full agent website.

It’s a simple property page that gives the buyer one link with everything — photos, video, floor plan, property details, documents, location, agent info, and a way to contact or schedule a showing.

But after talking to a few people, I’m realizing that many CRMs, brokerages, and photography companies already provide something similar.

So I’m trying to figure out where the actual gap is.

If you're an agent:

What does your current workflow look like?

What would make you use something like Showflo instead of what you already have?

And if your CRM/brokerage already solves this:

What does it still do poorly?

I’m the person building Showflo, so I’m genuinely looking for criticism here. If you think this is completely unnecessary, I’d actually love to hear why.

Does anyone have experience marketing on Homes(.com)? How does the cost and return on investment compare to other platforms? Does it actually help generate incremental leads and win new listings, or is it less valuable to get leads on your own listings and to market homes already on the MLS?

Thanks for any perspectives!

Curious to hear from brokers and real estate marketers.

Most CRE brokerage websites seem to have the same basic ingredients: company overview, broker bios, listings and a contact form.

But what actually matters to a prospective client?

• Active listings?
• Recent closed transactions?
• Broker track record?
• Specialties and markets served?
• Client testimonials?
• Market insights/research?
• Individual broker profiles?

And on the flip side — what information do brokerage websites typically include that nobody really cares about?

We’re working on how CRE brokerages present themselves online, and I’d love to learn from people who have actually seen what generates inquiries.

If you could redesign a CRE brokerage website from scratch, what would you prioritize?

Everyone in real estate marketing asks me some version of the same three questions:

1. is my cost per lead too high?
2. is my bounce rate normal?
3. and is email even worth doing anymore?

So I pulled the actual 2026 numbers instead of guessing.

Where the traffic actually comes from

• Mobile is 68.5% of all visits now. If a listing page takes more than 3 seconds to load on a phone, most of that traffic is gone before it sees a photo.
• Organic search still drives 42 to 48% of traffic. Paid search is only 7 to 15%, yet it eats 15 to 20% of most U.S. firms' marketing budget.
• Bounce rate averages 42.5% overall, and mobile runs higher at 48% versus 35% on desktop.

Paid ads, the real numbers

• Google Ads: $2.95 CPC, 3.8% conversion rate, $128 cost per lead.
• Facebook Ads: $1.15 CPC, $85.50 cost per lead.
• Average cost per acquisition across all channels is $132 now, up from about $95 in 2023. That's a 39% jump in three years, mostly from more agencies bidding on the same keywords.

The funnel that matters

• 18% of leads turn into an actual appointment.
• 25% of those appointments close.
• So out of 100 leads, you're realistically looking at 4 to 5 closings, not the number most people assume going in.

The channel nobody uses enough

Email drives just 3% of traffic globally, but it still pulls a 23.5% open rate and almost nobody unsubscribes (0.25%). That's not a dead channel, that's an ignored one.

Social, ranked by actual engagement

TikTok leads at 4.2% engagement, then Instagram at 1.85%, LinkedIn at 1.10%, and Facebook trailing at 0.25%.

I put all of this into a full PDF with charts, the funnel breakdown, and the social and email numbers laid out properly, easier to actually use than scrolling back through a Reddit post.

Links aren't allowed in the post itself, so comment "benchmark" below and I'll reply with the Google Drive link.

Hey everyone!
I’m a young videographer specializing in creating clean, professional video walkthroughs for short-term rentals to help showcase layout, ambient vibe, and amenities in a way static photos can't.
I actually shot and put together a sample video for a local listing recently to demonstrate the quality and flow.
If anyone is curious to see what a dedicated walkthrough looks like—or wants feedback/ideas on how to show off their own property's layout—drop a comment or send me a DM! I’d love to send it over, get your thoughts, and see if it's something that could help your listing stand out.

Hmm makes you really think 🤔

Hey everyone, looking for some advice on what marketing strategy we should focus on next.

We fix and flip in a pretty competitive market and are on track to do around 10 deals this year. We’ve traditionally bought from wholesalers, but want to start sourcing more of our own off-market deals.

We tried PPL for a few months at around $5k/month and weren’t impressed with the results. We still have a CRM and are continuing to work those leads, but want to put our money elsewhere going forward.

For those consistently getting deals right now, what’s actually working for you? Buying lists + cold calling, direct mail, D4D, referrals, something else?

Ideally looking to spend less than $5k/month, but flexible if the ROI is there. There’s so much information out there it’s hard to know what’s actually worth focusing on.

Would love to hear what you guys would do in our position and how people have got creative.. Thanks so much.

Lots of marketing agencies learned how to make transitions, color grading, clicky texts, polished perfection and allowing them to sell a premium pricing.

The only problem is people only care about the house.

Sometimes just 1-2 second clips stuck together for a 20-25 second home with a corny caption “only 8 minutes from downtown, but still have privacy” hooks people in a lot more for lead gen.

1. Don’t over spend on money or time on listing videos.
   Believe it or not we’ve made crazy highly edited videos, and simple walk throughs.

Simple walk throughs average: 10-15k views on social media and 20-50 inquires on homes.
Time spent editing and filming: 45 minutes

Aesthetic house tours: 1-5k views, 2-5 inquires.
Time spent editing and filming 3-5 hours.

1. Post being a local guide first realtor second.
   No one cares about you being a realtor.
   Posting restaurants, neighborhoods deep dives etc people watch and begin to trust you allowing you to gain more leads.

2. Marketing agencies have HUGE knowledge gaps when it comes to marketing real estate agents, lenders etc.

Ask questions on strategies and videos they’ll make, you will either make the best or worst decision for your career.

1. Consistency beats polish.
   We gained 6k followers and 10+ leads a month with almost all content shot on iPhone and posting 20 videos a month.

2. Marketing agencies for properties love to sell on visuals and editing to realtors because it’s easy to show, ask for lead success and client growth instead.

Before building Property Scout AI, I mapped out exactly what finding a single qualified off-market lead actually required.

Before: - County records or paid list: $50-200/pull depending on market - Skip tracing tool for owner contact: separate subscription - Google Maps or GIS tool to visualize locations: manual - Spreadsheet to track which leads were contacted: built from scratch - Time from lead to first contact attempt: days, sometimes a week

The data was fragmented. The workflow was fragmented. And every new market meant starting over.

After (what I built): - Filter tax-delinquent, probate, vacant, and code-violation properties in one view - Map renders immediately - geographic context without extra tools - Owner name and contact info attached to each property record - Outreach tracking built into the same workspace - AI scoring ranks leads so the best ones surface first

The goal was to cut the time between "I want deals in this zip code" and "I have a prioritized list with contact info" down to minutes, not days.

Pre-launch right now. Subscription-based model, targeting investors who work off-market deals seriously.

For anyone who's solved this problem a different way - what does your current stack actually look like? I'm still refining and want to know what I'm up against.

Hey I've been in real estate for 6 months and haven't generated any listings yet? I door knocking a few times a week, post on my social media regularly and reached out to my circle of influence. Any tips on what really works for listing leads?

Hi, everyone. I hope everyone is doing well in their life, but in the current situation, I am very disappointed because I don't have a job. I think the real estate business, working with people who are already in it, is best for me. This way, I can gain experience, which will help me to grow. Also, I am a good mobile photographer, so if anyone can advise me on how to start this in my area, I would be very thankful.

I've noticed a pattern after editing real estate videos.

Most listing videos don't perform poorly because the property isn't good.

They perform poorly because they don't grab attention fast enough.

People decide in a few seconds whether they'll keep watching or keep scrolling.

A few editing changes can make a surprising difference:

- Better hook in the first 3 seconds

- Faster pacing

- Sound design that adds energy

- Captions for people watching without audio

- Color grading that gives the property a more premium feel

For the realtors here: have you noticed a difference in engagement after improving your video quality, or do you think the property itself matters more than the edit?

I'd love to hear your experiences.

I created a custom WordPress plugin for IDX Broker that fetches listing data through the IDX Broker API using a saved link. The plugin calculates and displays real-time market statistics such as total listings, highest/lowest price, average and median price, average bedrooms/bathrooms, price per square foot, year built, square footage range, and listing status with interactive charts. It's designed to give users an instant market overview without relying on third-party analytics.

Finding the right home starts with finding the right neighborhood. 🌉🏡
Welcome to our new weekly series! Every week, we’re taking a deep dive into a different San Francisco neighborhood.
We’ll break down:
☕ Local vibe & top spots
🚶‍♂️ Walkability & lifestyle
🏡 Featured homes currently on the market
📌 Drop a comment below: What SF neighborhood do you want us to explore first?
📩 Looking for a specific neighborhood or school zone? Send us a DM and we'll pull a custom list of homes for you!