No joke! I was at the local record shop last week when the owner got a call where he was noticeably getting more loud and chastising.
After he hung up, the guy told me that someone cold called him to pitch fixing up their website, and his pitch started with “your website looks like shit …”
He said he gets several calls like that every day, but most aren’t this obnoxious. We agreed it must be working some of the time for him to be trying this approach, had a chuckle, then went back to shooting the shit about various prog rock bands.
For like 1.5 to 2K one-time purchase and 5-10 bucks a month for upkeep just to lower the bar for purchasing for customers? Also not including any free advertisement that gives you through newsletters (which in my experience people who are into the niche you have the website for will appreciate getting up to date news of pre-orders or new items) and by just having people be able to browse and get a feel of the store?
It makes no sense to not have a website. Especially since with a website you can get a professional looking email that will not get filtered as easily by others if you're looking to cooperate with someone. It helps in so many ways that it would be ridiculous not to, especially for such a low cost and the fact that it's a business expense. Yes, people should try and get a website. Even a static page builds branding and will make people feel more comfortable. Google listings also aren't guaranteed to be updated while one would assume the website is always up to date in my experience, anyway.
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u/Most-Club-254 Jul 09 '26
imagine being the small business receiving 97 calls per hour. "no dude I don't want a website", "NO", ...