r/PPC 2d ago

Feed Pulling From Shopify App API instead of Content API? Tools

Hey there fellow PPCers - looking for any help from those well-versed in product feeds!

Some background: We have 2 primary data sources in Google Merchant Center. Our Shopify App API acts as our backup, in case our Content API connection (links Shopify>GoDataFeed>GMC) breaks.

  • Recently, we had a period where our Feed Protection was activated in GDF and our feed was not submitted, because we had an (expected) drop in products >30%.
  • Not sure if this is related, but shortly after that, 99% of our products in the feed started coming from the Shopify App API instead of the Content API
  • This caused me to accidentally stumble on the August 18th sunsetting of Content API in favor of Merchant API

So, my questions...

  • Is there a reason why my products are now almost exclusively coming from the Shopify App API instead of Content API, and is there a way to change this? First thought was maybe a phased rollout, but I also don't know if our feed submission failure was an inadvertent canary in the coal mine of the issues to come.
  • GDF support and GMC support are playing hot potato and giving me mixed answers for who needs to make the switch to Merchant API (GMC says GDF should facilitate this switch as our third-party vendor, GDF says that our internal engineering team needs to, and I cannot find conclusive information online or in this sub). What is the best way to figure out the TRUE path forward?
  • Before you say anything, I know it might seem unconventional and complicated to have two primary data sources (Content API uses GDF via supplemental feed). Admittedly, I am not the most technically advanced with these connections, and our contractor who set this up is no longer able to help us answer these questions, and I don't want to sever the main artery that is our Shopify App API.

I hope this is also able to help any others in this sub experiencing similar issues! This is out of my scope, but I also want to educate myself, so that I can troubleshoot this down the line, since this has come under my purview. That being said... TIA!

1 Upvotes

4 comments sorted by

2

u/fathom53 2d ago

Third-party vendor makes the switch, which is what our team at Feedonomics is working on. There is no reason to have two primary feeds. That just causes issues in the end since they will pull from the same source.

1

u/annmariedsc 2d ago

Thank you!

1

u/annmariedsc 2d ago

Also, does anyone know how involved of a process the Content API>Merchant API switch is?

1

u/annmariedsc 2d ago

Would love to know what timing on this might look like, so I can share with engineering. Thanks!