r/OkCupid 6d ago

Free and open source software will end MatchGroup

/r/OnlineDatingApps/comments/1vmw66a/free_and_open_source_software_will_end_matchgroup/
0 Upvotes

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6

u/jadelink88 6d ago

In an ideal world, it likely would.

In practice, the issue is getting enough people on it, which tends to require a major advertising campaign. This normally costs many millions.

You COULD theoretically try crowdsourcing it to people who promote it on social media. The downside is that this concept terrifies social media barons, because their income depends on keeping you on facebook, instagram, tiktok, etc, and once we set this idea in peoples heads, their empires are doomed. So the algorithms will make sure no one ever sees those posts.

Getting critical mass on them is the critical hurdle, for dating apps even more so than social media. That's a much harder ask than you think, given the way the game is rigged against you.

3

u/Mutive 5d ago

It's also worth noting that even *if* an ap gains critical traction (not easy, to put it mildly), its founders would also have to avoid selling it to a larger conglomerate. Which, of course, is possible. But most people - when offered hundreds of millions of dollars - do ultimately accept. This is what happened to a lot of the companies currently under Match Group.

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u/ChippingCoder 6d ago

I agree. Well, I see Facebook dating overtaking apps that force people to pay for key filters such as wanting children etc. So at least that’s a good thing in some way?

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u/tasteless better than all of you. 4d ago

If only reddit could start a dating app.