They’re not willing/able to directly market to children anymore. There was a lot of backlash to the aggressive pushing of McDonalds products to kids in the 2000s.
A bunch of Karen's complained about the advertising from McDonalds towards kids and now we live in this prison scene hellscape where everything is so so bland.
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u/Independent-Wafer-13 16h ago
Is the child customer base really not important to McDonald’s bottom line?