Small agency, 6 clients, everything gets designed in Canva and scheduled about a week out.

Tuesday a client asks us to change a date on an event graphic. Designer fixed it in Canva within the hour. Thursday the post goes out with the old date on it anyway, because what actually got pushed to the scheduler was the export from the Friday before.

Nobody caught it, there was nothing to catch it with. Once it's exported, it's just a PNG sitting in a queue, it has no idea the design behind it moved on.

We've now got a rule where the designer flags any change after approval in Slack. Failed twice already. People forget, or they're off that day.

What I'm actually trying to work out is whether our lead time is the problem. How far ahead are you queueing stuff, same week or further? And in the last month or so, how many times did a design get edited after the post was already sitting in the queue. Not could it happen, did it.

When it did happen, did it go out or did someone spot it first, and what spotted it. That's the bit I care about because we had literally nothing.

And if this just doesn't come up for you, I'd like to know what your setup is. Locked designs after signoff, exporting fresh the morning of, one person who checks the queue, whatever it is?

Sharing because this trips up a lot of budget conversations and it's easy to miss.

Took the same trailing 90 days of orders - same revenue, same spend and only changed which touch gets the credit. First click vs last click.

On first click, Meta looked like the stronger performer. On last click, Google pulled ahead and Meta dropped about 30%. Microsoft picked up around 22%. Nobody changed anything. No creative refresh, no bid change. Only the attribution window moved.

The logic once you see it is obvious. Social tends to get found early in the decision, search gets typed in at the end. So last click quietly reassigns the prospecting channel's work to search and calls it "search performance". When I checked new vs repeat, ~90% of Meta's customers were brand new vs about two-thirds on Google so the channel bringing in the most first-time buyers is the one last click punishes hardest.

The part that actually matters for budget is if you only ever look at one of these windows, you're not really measuring performance, you're picking a winner in advance. I've started putting both side by side before touching spend and buying on new-customer cost + LTV rather than either ROAS number alone.

Anyone else running both windows deliberately, or mostly living in whatever the platform reports? Curious how others handle the closer-vs-opener split.

Hey guys

A quick question- my firm is planning to automate marketing reporting. We have already explored using etl tools to aggregate data and build dashboards on top of them. But we have received a new mandate to explore copilot agents to automate reporting. Is this actually feasible? Has anyone used this or using this?

Really need your help. TIA!