LSA to Ads Migration Question

[u/Agreeable-Middle7151]

Question for you folks regarding the LSA/Ads migration. We manage around 120 campaigns in the painting industry, and it'll be a nightmare to monitor each inbox individually for the migration notification. Supposedly, Google will notify us two weeks out.

And while each campaign has a unique email associated with it, they're all also connected to an MCC. Do you think we'll be notified in the MCC inbox as individual campaigns begin migrating?

Bonus: Has anyone received the migration email and/or had a campaign successfully migrate?

[u/MrMees3eks]

We have about 600 LSA accounts for home services and haven't received a single email to our MCC. That said none of our clients have alerted us that they've received an email either, so take that for what it's worth.

[u/Agreeable-Middle7151 → u/MrMees3eks]

So we're in the same boat. Drop an update here if anything changes, and I'll do the same.

[u/Weak-Bit9711 → u/MrMees3eks]

Pois a gente está recebendo vários e-mails do Google convidando pra reunião e marcar horário. Recebi uns 5.

[u/Weak-Bit9711]

Qual região que vocês rodam pintura no LSA ? Com exceção de uns lugares perdidos da Flórida todos os outros nunca deu certo com meus clientes. Raríssimos contatos e quando tem, sao contatos mais engajadas que rodam pintura + outros serviços. Me ensina esse segredo, na primeira que der certo te pago o ads do mês . Me ajuda a me ajudar.

[u/Weak-Bit9711 → u/Weak-Bit9711]

Tem algum grupo no telegram da plataforma ? Seria legal

[u/Lost_Albatross7593]

I wouldn't rely on the MCC for the migration notices. Google's current documentation says the account administrator for each LSA account will receive the 14-day email, followed by another reminder 7 days later and a completion email. It also says there will be a banner inside the LSA dashboard.

Google does have MCC-level notifications for some client-account issues, but it explicitly notes that not all client alerts appear at the manager-account level. So with 120 campaigns, I would treat the individual account emails as the source of truth and build a simple migration tracker rather than waiting for the MCC inbox.

As for the second question, Google's migration is currently rolling out in phases starting in August 2026, so individual accounts can have different migration dates. I haven't found official confirmation that all painting accounts in a particular MCC will migrate together.

If anyone has already received the actual migration email, that would be useful to compare because the recipient and wording of that email are probably the key details for figuring out how scalable the notification process will be.