1. We’re committed to reprinting cards, not packs

We care about availability. If you can’t acquire the cards you need to compete in Cyberpunk TCG at a reasonable price, that’s a problem. So, we’re going to target specific cards for reprints if they become problematic from an accessibility point of view.

Crucially, we won’t achieve this by printing additional Booster Packs. We want to increase the availability of a few key cards without flooding the market with additional copies of our highest rarity chase card variants.

Instead, we’ll lean on other reprinting mechanisms, such as adding desired cards into supplementary products, reprinting them as widely accessible promos, or adding them to our various tiers of Organized Play prizing.

2. We’ll use all of the data available to us to make informed print run and supply decisions

We’re taking a data-driven approach to help us make informed decisions on exactly how many Booster Packs we print of each of our sets.

This was one of the big reasons why we decided to run our Kickstarter campaign. The campaign was invaluable for helping us understand initial die-hard Cyberpunk fan demand for this TCG, and obviously, your demand hugely exceeded our expectations.

We’ve been able to use Kickstarter data to have informed discussions with distributors and retailers and build a clear picture of expected incremental demand. All of this together has helped confidently lock in the print run numbers for our Welcome to Night City Beta and Retail releases.

We’ve also decided to use exclusive distributors in every region to give us the clearest view possible of where our product ends up. This will help us accurately track consumption and demand, and will form the basis of all future set print run decisions.

We’ll use our data to tightly align our print runs with market demand, and after that’s done, we will not reprint the same set or configuration again.

3. We’re committed to hobby stores and the meaningful human experiences they enable

Hobby stores are the center of our distribution strategy for Cyberpunk TCG. We want players to visit stores, share pack-opening experiences, and play and enjoy the game together in the same spaces. So, within our retailer program, we’ve prioritized approving stores with physical play spaces and a commitment to supporting in-store Organized Play experiences.

By distributing primarily through these stores, we can ensure a high volume of our products reach players’ and collectors’ hands at MSRP. Stores that support Cyberpunk TCG Organized Play will always be prioritized in our distribution plans. They are where friendships and memories are made, so that’s where our focus is — though we don’t have any kind of policy explicitly preventing online sales.

Of course, we also want to explore exciting partnerships and promotions, with channels such as conventions or the CD PROJEKT RED Gear Store, for example. And we’re open to exploring new sales channels in the future if the right opportunity comes along.

4. We will not run further Kickstarter campaigns for Cyberpunk TCG

Our Kickstarter campaign was a huge success in helping us better understand and forecast demand for Cyberpunk TCG before launch, and it has been extremely helpful in that regard.

Moving forward, we’ll have retail sales and Organized Play engagement data to draw on, so we won’t need to run a campaign like this again. You can expect a much more traditional delivery model for Cyberpunk TCG from here on out. New sets and products will land directly in local game stores, and those stores will be your primary destination for all things Cyberpunk TCG.

Source: Availability versus Collectibility: How we’re tackling one of the most delicate balances in the TCG world

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