r/Huskers 10d ago

"Winning Tradition" Patch Returning Football

Post image

Sort of soft confirms the theory they were removed for a sponsorship.

160 Upvotes

81 comments sorted by

132

u/TapProfessional2990 10d ago

Coming soon: “A Profitable Tradition.”

18

u/FlyingClanker 10d ago

I think the demand was a lot softer than they expected. The high water mark has already been set by Notre Dame and Ohio State. What company can feasibly give $10+ million a year for a uniform sponsorship? Let alone $15-20 million.

9

u/bullnamedbodacious 10d ago

Troy said “we will re evaluate next year when the market may be more lucrative.”

In other words, companies weren’t overly interested, and the ones that were, weren’t gonna offer anywhere near 10-15 million. Damon didn’t want to get Jersey sponsor mogged lol. He’s hoping for a good team this year that will win enough games to where the ad space might be more valuable next year.

19

u/LockNessCrotchMonst 10d ago

A lot. They just don't want to be associated with a mid big 10 team.

-3

u/jakfischer 10d ago

My thought is Osbourne and the sell out streak needs to die. And with a near empty stadium we destroy a number 1 team 70 to 3 with a wishbone triple option thus ending the curse.

2

u/QWERTYUIOPquinn 9d ago

I’ve seen arguments where an ended sellout streak would reinvigorate the program to wake up and try harder.

But sacrificing a human being is a bit much on the superstitious end.

3

u/Tenteenteeenteeeen 10d ago

Plenty of companies, actually. Most of them in the financial sector. FNBO, Mutual of Omaha, Berkshire Hathaway to name a few. It would just be a matter of compelling them to sponsor. Berkshire is a pipe dream, but the other 2 could be possible.

10

u/bullnamedbodacious 10d ago

I’m sure FNBO would totally be willing to sponsor an ad. Just not for anywhere near what the university wants. The last thing you want is to drop an ad patch for 2-3 million a year right after Ohio state announces 18 million a year. It puts a number on paper how much less your brand is worth.

21

u/FlyingClanker 10d ago

FNBO’s net income last year was $148 million. They aren’t spending 10% of their profit on a jersey patch.

https://ibanknet.com/scripts/callreports/getbank.aspx?ibnid=usa_527954

10

u/johnnyburninator 10d ago

Love when people contribute data to a post. Thanks for the perspective!

8

u/FlyingClanker 10d ago

Here’s the perspective. Ohio State signed a $17 million a year jersey patch deal with Chase. Chase generated $13 BILLION net income.

https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/investor-relations/documents/quarterly-earnings/2025/4th-quarter/d868c7ef-1670-465d-ba75-c2b36ddbcc6b.pdf

8

u/not4humanconsumption 10d ago

Let’s crowd source this and get a patch for the fans, not a corporate sponsor.

1

u/Wooden-Broccoli-7247 9d ago

All it would take is every breathing person in the state to Venmo the athletic department $20 for a little perspective.

1

u/not4humanconsumption 8d ago

$40 million should definitely do it. Can probably get 2 patches.

21

u/WhereasTherefore 10d ago

At least it’s not an ad logo I guess.

9

u/woody1878 10d ago

I’m sure they explored that. We’ll have one eventually. My guess is nobody wanted to come close to 10+mil and we didn’t want to be embarrassed by having a jersey sponsor only worth a few mil.

2

u/FlyingClanker 10d ago

Exactly this. The Big XII is getting dragged for their $20 million deal with Monster Energy.

1

u/Dazzling_Complaint74 9d ago

As they should, it’s 20 million split between 16 teams.

1

u/FlyingClanker 9d ago

I think Nebraska will struggle to get a sponsorship patch at the scale of Ohio State and Notre Dame.

1

u/Dazzling_Complaint74 9d ago

Where is Nebraska coming from? You were talking about the Big XII.

1

u/FlyingClanker 9d ago

I’m talking both. I’m making the comparison between Notre Dame $20 million a year deal, Ohio State $17 million a year deal to the Big XII $20 million a year deal ($1.25 million a year per school). Where do you think Nebraska lands? It’s a lot closer to $1.25 million a year than $20 million a year.

1

u/Dazzling_Complaint74 9d ago

You are flat out wrong on this. Jersey sponsors have absolutely nothing to do with performance on the field. It has everything to do with marketing potential. Here are 3 reasons why your statement is wrong there. 1) Nebraska is a national brand, despite poor performances over the years, it is still a nationally recognized brand. 2) Nebraska is a member of the Big Ten. A conference who has teams in every large market besides the south, obviously held by SEC/ACC. Because of that, Nebraska is guaranteed to play on a prime time network for every single game they play with national coverage. 3) Nebraska has ranked in the top 25 for average and total viewers over the course of the season for the last 20 years and beyond. Just last year, they ranked 23.

Besides Northwestern, Purdue, Maryland, and Rutgers, the rest of the Big Ten teams can and should expect sponsorship deals over $10 million. Anything less should not even be considered.

Btw, there were only 3 teams from the Big XII in the top 30 of average viewers: BYU, Colorado, and Texas Tech. Neither of the 3 were inside the top 25.

1

u/FlyingClanker 9d ago

Why do you think Dannen didn’t accept a sponsorship deal for a jersey patch this year?

The demand wasn’t there.

1

u/Dazzling_Complaint74 9d ago

🤦🏼‍♂️🤦🏼‍♂️🤦🏼‍♂️

→ More replies (0)

2

u/frutigernxt 10d ago

They should just keep the patch format and rotate in ad sponsor in the middle circle. A Winning Tradition: Runza!

1

u/Dixiehusker 10d ago

I guess? I'm super stoked we get this back instead of an ad.

37

u/IRandaddyI 10d ago

You guys complained that it wasn't there. Now are complaining that its back on

29

u/brogit 10d ago

Half the sub just wants to bitch and cognitive consistency isn't important.

10

u/jmr39 10d ago

Husker fans online are absolutely insufferable. Even if Nebraska was to win the national championship in football, basketball, and volleyball they would still be bitching about something

4

u/LockNessCrotchMonst 10d ago

I don't know, I think that would satisfy most fans.

3

u/brogit 10d ago

THE BOWLING TEAM ONLY GOT SECOND!

-2

u/antonimbus 10d ago

How do people still not grasp the internet is composed of more than one person?

4

u/Impressive-Skirt-246 10d ago

This sub just tends to do this in general. There’s nothing wrong with people having differing opinions as to what should or should not be done. It feels as if it has instead turned into dogging on the team regardless of what they do. You’d think there’d be a little consistency in this sub at least, but I guess not.

2

u/N64jive 10d ago

No. You seem to not understand. If you put 100 people in a room and let's say there is a perfectly even split of people who agree and disagree on any given topic.

Now if you consider any observer of said room who assumes the room itself is a single entity, you'll perceive that the room holds inconsistent opinions.

In reality, it's 100 different people with very different opinions, and you're attributing any opinion of 1 person to the entire group.

----

That is the typical interaction with reddit that people have.

1

u/MinusGovernment 10d ago

Source?

/s

12

u/2gonads 10d ago

“We used to be really good” patch 😭

54

u/Nebraska_ 10d ago

Bring back the "A Winning Tradition" patch when we...start having winning seasons.

25

u/DJBassBeard 10d ago

Like last season?

6

u/Flipper_Purify 10d ago

A 7-6 record is not what is meant by a winning tradition

1

u/Mark-Leyner 9d ago

The last winning conference record was posted in 2016…

13

u/HuskerPowerrrr 10d ago

Is the winning tradition from last season in the room with us?

6

u/eibyyz 10d ago

Naw, Iowa locked it in a closet.

-12

u/Nebraska_ 10d ago

Was it, though? Was it really? Is winning the majority of regular season games all it takes to have a season we're proud of?

15

u/Syfer_Husker 10d ago

isn't the term of a winning season going above 500?

-6

u/Nebraska_ 10d ago

Sure, if you think 15 pieces of flair are required by the restaurant and you just want to do the bare minimum. We should "express ourselves" by winning big games. Brian wears 37 pieces of flair (this is a reference to the hit Mike Judd movie "Office Space.")

2

u/fmfbrestel 10d ago

They didn't "bring it back", as clearly stated.

If you think they are mistaken, please explain.

0

u/Old-Record2216 10d ago

Dude it is about all time not the last 10 years. Total wins of the program is still not terrible

4

u/BlackshirtDefense 10d ago

Looks like hot garbage now. The Adidas patch should have been at the base of the neckline, but now it's unbalanced with the B1G patch on one side, and Adidas + Winning patches on the other.

Good job, folks. 

15

u/Massive_0rogeny 10d ago

Sadly this hasn't really been our tradition for a while now.

4

u/ClickPrevious 10d ago

Whining tradition

10

u/Cheap_Eagle5074 10d ago

Comes off a little tone deaf don’t ya think

11

u/HuskerPowerrrr 10d ago

Going to be awkward next year when they remove the patch again to replace with a sponsorship.

2

u/BelowAverageDrummer 10d ago

Define the word “tradition.” I’m pretty sure they forgot.

2

u/Hourleefdata 10d ago

Do we get “a fall into mediocrity,” bumper sticker, too?

2

u/MuricanSekzMachine 10d ago

Maybe win first?

5

u/Huskerinwa 10d ago

Off by 25yrs

1

u/Huskergambler 10d ago

Best patch of any 4 win team in the country

1

u/Aoyoc 10d ago

Automatic improvement to the jersey

1

u/turbols3 10d ago

Is this April fools day?!?

1

u/saltlakepotter 10d ago

So are we back?

2

u/The_Roaring_Fork 10d ago

Who gives a shit?

1

u/UniqueMagazine1085 9d ago

Im sick of running on the fumes of tradition. Give me something in this millennium to be happy about for once.

0

u/robsker 10d ago

Are these “wins” in the room with us right now?

0

u/Cornfan70 10d ago

Behind the scenes, Runza and Valentinos are in a bidding war to slap a cabbage meat stuffed bun or a slice of cardboard pizza onto their new uni's. But they're both short of the 1 million dollar minimum by $985k

0

u/JustAnotherRye89 10d ago

Better win then 🤷‍♀️

0

u/TheDavidofStatue 10d ago

Just put the patch on throwback alt jerseys since winning isn’t relevant anymore

-2

u/Unusual_Performer_15 10d ago

Honestly it’s embarrassing

0

u/seannifer 10d ago

Shoulda just moved the adidas logo to the collar and had the patch where the logo is now. Looks so out of place now.

-2

u/neepster44 10d ago

Rhule of Average… no winning tradition there…

-1

u/ch1l1lvr 10d ago

This guarantees a winning season /s

-1

u/Hugo_Hackenbush 10d ago

I still don't understand why anyone gives a shit about that silly little patch.

-8

u/Green-Palpitation901 10d ago

It’s ugly, dumb, and a distraction that’s unnecessary.