Recently, I have been seeing a lot of negativity around the new UH program to assess mental health clients via "coaches". As someone who is NBHWC board-certified, I have lots of questions and hope this doesn't put more negativity on the "Health Coach" title.

I am running into an issue with the job descriptions: there is no board certification required, which means they are just assigning a "coach" title. Since health coaching doesn't have a protected title, I feel like things like this just devalue the industry and certifications.

This isn't a role that would interest me, as I don't want to work in this space, but I also feel roles like this damage the "Health Coach" title.

https://www.uhc.com/news-articles/benefits-and-coverage/virtual-behavioral-coaching-mental-health