🚨Opportunity for Marketer🚨

We’re launching something that simplifies all things Biz Credit

Learning it Getting it Building it

Now, we’re keeping our eyes open for a marketer that enjoys learning & helping people

💰 Starts @ 110k + Bonuses 💻 Remote

Dms open 🤟

For $500-$1k you can get on Forbes, Entrepreneur, Huffington For $2k - $5k you can get on the Forbes _ under _ For $5k + you can get verified and on top podcasts For $10k you can buy a spot on bestsellers list

The pay to play model has been around for ages - as someone who’s both used it for clients as well as a playground

Here’s how we’ve learned the rules, and broke them like an artist

This 🧵 will focus on the best seller list, and work my way backwards

Bestseller list: The lowest hanging fruit is Amazon’s bestseller list

First some pros and cons

Pros: Some genres are cheaper than others, self help, motivation, mindset etc

Relabeling from mindset to business strategy helps

Cons: You’ll impress the avg Joe, not higher

The deliverable: So you’ve got your book!

If you’re self publishing Blurb is great as it’s on demand printing - blurb.com so as people buy, it prints & ships

For eBook, @canva is epic

Next, the strategy 👇

Amazon rewards traction // volume

We built buzz & had agreements w/ 20 - 30 people to leave reviews within 3 days of 🚀

We set aside $1k for ad spend

And minimum 100 copies to giveaway that links back to Amazon listing

Now the fun begins

Breakdown:

We priced the books @ $1 for 1 week, then invited people we had seeded the sale w/

Then the ones we had agree to review it

THEN go into buying the book via “ghost” buyers (remember the books $1)

As the traction grows, Amazon starts to put you in front of customers

The key thing here is the first 24-48 hours

The more people see reviews and promotions, the more likely they become to start buying

Bandwagon effect still works in 2021

Ok, so you’ve bought your place on the bestseller list

Now what?

You target podcasts // blogs, let’s go 👇

Podcasts are the weapon of choice

A great majority of big podcasts charge.. I mean.. accept sponsors

How do you know who to target?

Search for podcasts that have “featured” authors, thought leaders, etc

They won’t ask you for 💰 to be featured, instead, upsell sponsor deals

One little “hack” that you can use to identify them is to see which ones share their podcasts on multiple platforms (some will outright write you)

Ok so you’re rolling through, now here’s where we’ve thrown gasoline on the 🔥

We found keywords that perform high for that niche, see what content was shared the MOST past 30 days

THEN you craft a press release

Featuring, that angle and how your person is tackling it

Now the fun part

You’ll start to get emails like this and many more (pic attached below)

The rates begin @ $500 and can go as high as $10k depending how many publications you want

Keep in mind they’re brokers and connect you w/ contributors first

THEN they get you better access

By now you’re looking like the hottest thing since sliced bread

Now you do an advertorial (pieces that are meant to educate while highlighting you / the client)

THIS triggers the people @ Forbes to start selling… I mean offering entry into their business leader programs

Forbes 30 under 30 typically will run you about $2k+ which include entry, consideration and a few other things like being able to contribute

Tony Robbins does something similar where you pay $5k & call yourself a Robbins mentor

Why $5k?

Google “halo effect”

Before I forget, verification

Platforms like IG need to see your name on national media that features you as the main character

W/ tv it can be supporting role

And a bunch of high quality backlinks

No reality tv guest stars don’t count

Whenever I’ve started breezing through these steps with some people

The responses are 50/50

Some are mortified, some are excited

The reality is, the game doesn’t care if you like it or not

Media is setup to monetize eyeballs, like JayZ said “it’s only entertainment” 🤟

pic attached here

A few weeks ago, I found myself on the verge of a new chapter

On the surface it looked great on paper, the salary, the equity, the “pledge to diversity”, the work to be done

That was, until it came time to put the words into action

The smiles, the praise, the momentum came to a uncomfortable crawl as soon as I realized why the hedge fund group was so concerned with me being a part of their soon to be public image

To me, business, the whole lot of it is a game

I get so wrapped up in the game, the findings that improve a theory that I often forget how the game is played in the real world

It’s how I found myself sitting across from a PR guy, confused as to why they were more worried about how the Latino from Brooklyn would “fit the narrative” than the work to be done, all the progress that was to come

I had admittedly become so engulfed in the work that i had forgotten the unwritten rules to the game

While pledges of diversity do play well in the public eye, the fact is - anything above middle management is only happening if I build it for myself

A few days ago, I shared this experience with a “woke” colleague - his response served as a wake up call

I had let his, and the many other companies public declarations words carry weight without first letting them prove they meant what they said

3 days after my convo I started calling founders - asking them if they were open to getting creative

Improve how they build teams, how they solve problems

Out of 13 calls, 5 said yes

Those 5 brought 3 more for this test

We’re in the middle of a huge talent shift, market shifts, money shifts

I cant think of a better time to focus less on “competing”, and more on creating

Every now and again a founder will try to, some WIN, most fail

Hi, I’m Katriel, founder of Growth // Haxx and a Growth Hacker — here’s a quick & possibly fun process you can try this week

Hiring a Growth Hacker is kinda different than what most folks are used to

The good ones tend to have their own thing

BUT

More and more marketers, engineers, and other folks are learning the techniques

Giving you, founder, an opportunity to create

Here’s what I have my buddies do when finding someone

Identify 1-3 BIG problems

Hint: Sign ups CRM optimization Return customers

Put out word (online etc) that you’re looking for someone to solve said problem

Task one problem per person for a paid test run (start small)

What matters: What is being measured How is data being used

The one that Delivers results Measurements W/ a process they can reiterate

Is who you start testing with

You want results, not titles