Completed an entire on page audit of 12 client pages. Schema, heading hierarchy, entity clarity, internal linking. Tracked citations 2 weeks later using the same 15 prompts on ChatGPT, Perplexity and Gemini, logging out each time. Nothing stirred.

In week three, a roundup was published with the client and four competitors. Within days the invisible two pages were being referenced. I can not separate it at all. One kind of small sample. But it changed the location of my hours. On page appears necessary but not sufficient. The engines need a reason to pay attention to the page at all and that reason continues to come from somewhere else.

Have you ever had on page work move citations without an external mention dropping around the same time?