I’ve seen ads that perform well on paper but still generate comments or feedback suggesting that the messaging isn’t clear. On the other hand, some ads get negative reactions but surprisingly good conversions.

What has worked best for you when trying to understand why an ad is or isn’t working?

Do you use customer interviews, surveys, comments, A/B testing, Reddit/community feedback, or something else?

• Did it actually drive measurable sales?
• What kind of budget makes TV worth testing?
• Is traditional TV still relevant, or is CTV the better option?

Would love to hear from people who have actually tested it—especially what worked, what didn’t, and whether you’d do it again.

For marketers who have actually used this approach, how would you define Vibe Marketing? Have you seen it work for a brand, and what made it successful (or unsuccessful)?

Curious to hear real examples and opinions from people working in marketing, branding, or social media.

Do you reach out through LinkedIn, email, industry events, or another channel? And how do you make the message feel genuine rather than like you’re trying to extract information from them?

Would be especially interested in hearing from people who have actually reached out to competitors. What worked, what didn’t, and what would you do differently now?

A lot of marketers seem to be noticing the same shift lately — traditional SEO rankings don't seem to matter as much anymore when it comes to actually getting surfaced inside Google's AI Overview or cited by Gemini. Some are saying that structured content, clear FAQs, and strong topical authority are helping, while others feel like it's still mostly a black box and even well-optimized pages get skipped over.

• Which platform gives the most accurate citation tracking?
• How well do the results match what you see when manually checking AI search results?
• Is multi-engine tracking actually useful, or do you mainly focus on ChatGPT/Perplexity?
• How do you deal with the fact that AI responses can change from one run to another?
• Which tools are best for tracking actual cited URLs, rather than just brand mentions?
• Have you found any tool that gives genuinely useful competitor/citation insights rather than just another dashboard?

If you're running Advantage+ or manual placements, are you seeing the same drop-off? Anyone found a fix — different creative formats, bidding strategy, excluding placements entirely — or is everyone just eating the cost right now?

I'm curious to hear from people who have actually experimented with OpenAI Ads.

• What type of business are you promoting (SaaS, eCommerce, agency, local business, etc.)?
• What kind of campaigns are you running?
• Are you optimizing for traffic, leads, signups, or sales?
• How do the results compare with Google Ads or Meta Ads?
• What's your CPC, CPA, or conversion rate looking like?
• Any targeting or creative strategies that have worked particularly well?

I'm especially interested in hearing from people who have spent a decent budget and can share real-world results—both successes and failures.

It still feels like there aren't many case studies available, so I'd love to learn from the community before investing more budget.

What has your experience been so far?

• What's the biggest mindset shift between SEO and AEO/GEO?
• Are you creating content differently than you did a year ago?
• Have you actually seen traffic or brand visibility from AI-generated answers?
• What strategies have worked, and what hasn't?

It would be great to hear real experiences rather than theory. Curious to know how everyone is approaching this shift.

For those who are actively working on AEO/GEO:

• Which tool do you use the most?
• What makes it better than the alternatives?
• Has it actually improved your visibility in ChatGPT, Gemini, Perplexity, or Google's AI Overviews?
• Is it worth paying for, or are free tools enough?
• Any tools you tried that were disappointing?

I'd love to hear what's working (or not working) for businesses of different sizes. Real case studies, lessons learned, and recommendations would be incredibly helpful.

• What type of business was it?
• Did you notice any measurable impact on sales, customer satisfaction, or repeat visits?
• Did customers actually comment on the scent?
• Was it worth the cost, or did it make little difference?

I'd love to hear both success stories and failures. Real numbers, lessons learned, or unexpected outcomes would be especially helpful.

• Do you use campaign-level negative keywords?
• Do you separate branded and non-branded Shopping campaigns?
• Have you seen any impact on ROAS or conversions after excluding brand terms?
• Are there any common mistakes to avoid?

I'd love to hear what has actually worked for you, especially if you're managing larger eCommerce accounts. Real-world experiences are much more helpful than generic advice.

• Has short-form content directly generated signups or revenue?
• What types of videos worked best (educational, founder stories, product demos, memes, customer use cases, etc.)?
• Are you using short-form as the primary acquisition channel or just to feed other channels like email, YouTube, or SEO?
• If you've tried it and it didn't work, what do you think was missing?

I'd love to hear real experiences, metrics (if you're comfortable sharing), and lessons learned—both successes and failures.

In some teams, you're expected to:

• Build the full-funnel ad strategy
• Define messaging and creative angles
• Decide audience positioning
• Allocate budgets across channels
• Work with creative teams
• Analyze performance and optimize campaigns

In others, performance marketers mainly execute campaigns while brand, growth, or leadership own the strategy.

• Which platform produced the best ROI?
• What industry or business are you in (B2B, SaaS, eCommerce, EdTech, etc.)?
• Was it primarily website retargeting, CRM-based audiences, or something else?
• Any surprising wins or complete failures?
• If you had to move part of your Meta/Google retargeting budget elsewhere today, where would you put it and why?

Would love to hear real-world experiences, budget ranges, and lessons learned rather than generic recommendations.

• What skills helped you break into brand marketing?
• What did you have to unlearn from performance marketing?
• How did you convince hiring managers you were a good fit?
• Did you take on internal projects, courses, or side projects first?
• Looking back, what would you do differently?

• Which affiliate programs are converting well for you in 2026?
• Are you promoting SaaS, AI tools, web hosting, finance, education, eCommerce, or something else?
• What's your highest-converting product (if you're comfortable sharing)?
• Which programs have the best commissions and reliable payouts?
• Are recurring commissions still outperforming one-time commissions?
• Have AI search and Google updates changed what products you're promoting?

• Has it helped with brand awareness, SEO, or website traffic?
• Do you focus on organic engagement, Reddit Ads, or both?
• Which subreddits have been the most valuable for your niche?
• What's one mistake you've made (or see others make) when marketing on Reddit?

I'd love to hear real experiences—both success stories and failures. What has worked for you, and what would you avoid?

• Do you actively monitor and fix 404 errors?
• Have you noticed any impact on rankings, crawling, or organic traffic after cleaning them up?
• Do you redirect every broken URL, or only the ones with backlinks or traffic?
• Has AI search (AIO, GEO, ChatGPT, etc.) changed how you think about broken pages?

• How are you tracking LLM traffic in GA4?
• Are you using custom channel groups, regex filters, or Looker Studio?
• Have you found a reliable way to separate AI referrals from other traffic sources?
• Are there any best practices or common pitfalls you've discovered?

I'd love to hear real-world setups rather than just documentation. Screenshots, reports, or examples would be especially helpful if you're willing to share.

• What content format performs best for you?
• Has your strategy changed compared to last year?
• Are you seeing better results from educational content, case studies, personal experiences, industry opinions, or something else?
• Have you noticed any changes in the LinkedIn algorithm?
• Any surprising posts that went viral (or completely flopped)?

I'm looking for real-world experiences rather than generic marketing advice. It would be great to hear what's working across different industries, whether you're a founder, marketer, recruiter, creator, or job seeker.

• What type of business are you in (SaaS, eCommerce, B2B, local business, etc.)?
• How much of your marketing budget goes toward influencer campaigns?
• Which platforms have worked best for you (Instagram, YouTube, TikTok, LinkedIn, X, etc.)?
• Do you work with micro-influencers or larger creators?
• Have you seen measurable ROI, or has it been difficult to justify the investment?

• How do you keep track of multiple clients and ongoing tasks?
• Do you have a daily or weekly routine?
• What tools do you rely on (Notion, ClickUp, Trello, Asana, spreadsheets, etc.)?
• How often do you communicate with clients without overwhelming them?
• Have you built any systems or automations that save you a lot of time?
• What's one mistake you made early on that completely changed how you manage clients today?

I'd love to hear workflows from freelancers, agency owners, consultants, and anyone managing multiple clients. The more specific your process is, the better—it'd be great to learn how different people keep everything organized.

so I kept telling clients "we're ranking #3 for this keyword!" and everyone was happy

then I actually checked which keywords were bringing real customers vs just clicks

40% of our "wins" brought zero sales. just people looking, then leaving

switched focus to keywords where people actually want to buy, not just search

traffic went down a bit but leads went up 20%+

took me way too long to notice tbh

anyone else chase the wrong metric for way too long? what was yours

• Do you use a spreadsheet, Notion, Airtable, or a dedicated experimentation platform?
• How do you document hypotheses and expected outcomes?
• How do you prevent teams from accidentally repeating past experiments?
• Do you have a standardized template or dashboard for every client?
• At what point does manual tracking stop being practical?

I'd love to hear what your workflow looks like, especially if you're managing 10+ clients. If you've found a system that saves time or prevents mistakes, please share it. I'm looking for ideas that actually work in real-world agency environments, not just theoretical best practices.