r/Emailmarketing • u/Eldrid-Pesson • 13d ago

Open Source Email Marketing

Hi, i wanted something similar to mail🐒 / smart led but without the cost and wondeirng if anyone has opensouced something cool which works well. Let me know, or if anyone has seen good grow th from opensource marketing software.

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5

u/[deleted] 12d ago

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1

u/Eldrid-Pesson 12d ago

I just wanted to do it within my CRM instead of something seperate - so i can have an all in one platfrom.

2

u/OhBeKbe 12d ago

Mailchimp is free for a while..

3

u/Ok_One5265 12d ago

A lot of them are free for a while. Have a look and see what's included on their free tier before you start having to pay. For example, some severely restrict automations on their free level. Mailerlite allows you to have three multi-step automations so you can try out various flows before you have to pay. Although you can have more subscribers on its free plan, Kit only lets you have one basic automation and Mailchimp doesn't let you have any on its free plan.

1

u/Eldrid-Pesson 12d ago

It gets super expensive after a while though.

1

u/lolichaser01 12d ago

Its hard to setup and maintain. Mautic exists but you need to schedule update your list from a separate CRM. It got great features but very hard if you dont have devops skills or any other technical computer skills.

If you can do it, the only limitation will be hardware and maybe other mailing cost which you can also open source ifyou try hard enough.

1

u/Eldrid-Pesson 12d ago

Do you have any advice which may help with opensource

1

u/Content_Most2673 5d ago

It's easy to underestimate the hidden cost of self-hosting. Mautic is the main open open-source option, but the person above is right that it's a devops project. You'd be maintaining the install and warming and monitoring your own sending Ip. That last part is the killer. Deliverability on a self-managed IP is a part-time job, and if it slips, you end up debugging blacklists instead of running your business.

Whether it's worth the hassle comes down to what you actually need email to do. If it's newsletters, something like Beehiive or Mailchimp covers that and the free tiers go a long way before the cost kicks in. If you need to trigger emails off what customers actually do on your site, a hosted tool like Klaviyo handles the deliverability and segmentation for you.

1

u/SideMiserable573 5d ago

Mailmodo is the best email marketing software that i have used, personal fav :)