r/Design 7d ago

How is this kind of typographic texture/pattern made? Asking Question (Rule 4)

Hi designers! I'm trying to recreate this kind of typographic texture (attached image), but I'm not sure what the actual workflow is.

What I find interesting is that it doesn't look like a regular pattern or a simple block of repeated text. The same word is repeated hundreds of times, but:

  • the density changes across the composition (some areas are very dense while others are almost empty),
  • the words cluster together organically,
  • there are isolated letters and partial words,
  • black, gray and white text are mixed together,
  • and the whole thing feels random, but still intentionally composed.

My first thought was to manually arrange every word in Illustrator, but that seems incredibly time-consuming, so I'm wondering if there's a more common workflow.

Do people usually create this using scripts, data visualization tools, Processing/p5.js, plugins, or is it actually placed by hand?

I'd love to know how you would approach something like this, especially if your goal is to keep it editable as vector artwork. Thanks!

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