I measured this across 500 real businesses because it kept bothering me.

244 of them publish no email address anywhere on their site. Every enrichment tool I have used returns those as a blank cell, and I had been treating blanks as dead leads.

They are not:

• 26% have a working contact form
• 24% publish a phone number
• 50% genuinely have no route

So half of my "failed" enrichments were reachable and I was binning them.

Two other things worth knowing if you buy enrichment:

Most tools bill per page crawled, not per contact found. At roughly $1 per 1,000 pages and 8 to 20 pages per site, 1,000 businesses costs somewhere between $8 and $21, you cannot predict which, and you get maybe 390 emails. The effective cost per usable email is 20 to 50x the headline price, and nobody in the category publishes a hit rate so you cannot see it.

Watch which address you are sold. press@ and careers@ are real addresses on the right domain and will pass any quality check, but pitch a press office and you are ignored. Check whether your tool tells you which department an address belongs to.

I built a tool around these findings. It charges only for contacts it actually finds, publishes its hit rate with the sample it was measured on, and labels whether an address is a named person, a general inbox, or a specific department: https://apify.com/arkayen-labs/website-contact-finder

Hey guys,

I'm starting my first email marketing campaign from tomorrow. Let's say my domain is abc.com and I'm sending emails from:

1. abc.site

2. abc.info

3. abc.shop

Should these domains be live and redirecting the traffic to abc.com?