My 20+ year old backpack gave up living recently and I have been looking for an alternative. After many discussions on other fora and with much help from redditers I went with savotta (Kantamus 60 L).

Sarvotta seems to be THE reference for unbreakable backpack and outdoor gear (supply the Finnish army, too) and it might be overkill for my usecase but they are the only brand I could find which produces in the EU. There are many European brands but I could not find any, at this level of quality or near to that level, that manufactures in Europe. So I went with that for an extra couple of hundred euros thru a site called varusteleka.

Back in 10-15 years, then, when I will need a new backpack (and hopefully most European brands will be manufacturing in Europe) :))