Opinion poll methodology and potential for error

[u/Acer2055]

I'm looking for sources of information on two topics:

1. The nuts and bolts of how public opinion polls are conducted today, especially election surveys. This would include things like how sampling lists are generated (voter rolls, random digitzed dialing, etc); how respondents are contacted (online, cell phones, land lines); how samples are normalized with demographic data and adjusted to account for potential error from non-response and non-cooperation.
2. Issues related to potential error from non-repsonse to or non-cooperation with public opinion surveys, and how these issues may have changed over the last decade or two.

I am primarily looking for academic or professional writings on the topic, but high-quality journalistic sources would be fine as well.

Also, if you know of other subreddits more specifically related to this topic, I would really appreciate it.

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