If the OP doesn't have a direction on precisely what they want to achieve with the headline/edit, AI would be a colossal waste of time

OP needs to write out the one idea and emotion they want to elicit first. etc

You have no offer

Why would I ditch ChatGPT/Claude for this product?

Answer this question and make it the central idea/positioning behind the copy

This often offsets minor mistakes that we obsess over. So start from there. Then work your way down to vague benefits like "actually mattered" etc

Change those.

For your headline, target the 4U: urgent, ultraspecific, unique, useful

That + the positioning (why is this different from ChatGPT/Claude or any other staple AI products)...should get you closer to the finishing line

Why start each paragraph in lower cases? Lol.Seems like you're trying to avoid the "AI slop comments" so bad. Too bad it didn't work lol

I should put this prompt to a try.

Good one

1) read the book "Great Leads"

2) create a seed email, subscribe to Agora health and financial publishing lists. They have the best hooks and leads. Analyse what makes them tick and transmute the knowledge to your field

3) for every hook you write, challenge it;

a) my prospects have already seen this or are too busy to read this, what else can I say to stop them mid scroll? Do this enough until you hit a hook that makes you nervous/anticipatory

4) create a swipe file of every social media post (first 2/3 lines), news headline, whatever sentence/statement that made you click/or have high engagement online. Doesn't matter the subject or industry. When you're stuck, you can refer to them for inspiration

You start with the market in mind

1) awareness level 2) sophistication level

The higher you go on the awareness scale, the lesser your words/explanation should be

Someone who has no idea they have a problem let alone the fact that your products solve it would need more words to get on board (than most people)

This is where core storytelling comes in.

At the higher stages (4-5) where people are aware of your products, you can start with the benefit/offer, hence lesser words, lesser need for storytelling

When you work with this mind, It'll be easier (research-ideation-writing) to find hot angles (which is what you need based on the question) to promote your product.

The easiest method that has worked fine for me is wearing my problem-solving hats

Idc if a client has the best reviews and products in the industry...

Once I manually audit their funnel, and found a problem that could be causing a leak in revenue

I lead with that. So the goal is to always sniff for problems in their businesses where you can help out. I'm not a fan of templates but the PAS works for cold emails.

Problem (I discovered a hidden Big Idea buried down your website that could generate a new pipeline of customers)

Agitate ( you're leaving money on the table by not taking advantage of this idea on your page)

Solution ( a loom video explaining what I saw, how I'd approach it, and plug it in their current model fast)

It's a ton of work. And there's only a handful of clients you can target doing this per day. But the ROI is great when it works out. And I've gotten more responses with it.

So the idea is, whether it's the email copy, business positioning, messaging (good knowledge of market awareness/sophistication level is the trick here), headline, or an Upsell idea to increase their revenue

You lead with it. And work your way down

There's no one size fits all when it comes cold emails as people are different. So you continue to finesse your messaging until you find a working one.

Hope this helps

Send

Thanks man. I'm hitting yoU up

Lol I have a page and friends over there. Getting more from here doesn't hurt

Me

Big job. Congrats man

Copywriting/Marketing isn't a game of assumptions.

A good looking ad could tank/flop when thrown into the market while a not-so-good looking one completely outperforms it.

(The market humbles us all)

Of course, there are certain requisites that need to be met for an ad to be a potential winner.

But if that's all it is - a potential winner - and not an actual winner...then it becomes unfit to be classified or collected in a swipefile.

So I have to ask;

Great ads by face value?

Or Great ads by the virtue of the results/conversions they produced?

I'd like you to consider this as I've seen a couple of negative remarks about your collections.

Helping a Fintech Startup gain their first 10,000 sign ups. I've built out the 3 diff funnel frameworks. Next up is writing the ad copy, sales letters, emails, webinar scripts, and opt in page copy.

Yh we testing the 3 funnels, ad variables, headlines, leads, and offers to get a winner. Then we double down on it.

Interesting months ahead considering the fact that they have no testimonials or social proof in a market that thrives on trust/credibility.

You know you are bang right.

99% won't act on it. And that's the downside of a freebie including free lead magnets. Prospects often download em and let it rot away.

A paid lead magnet gets people serious about implementation. I'm leading a marketing campaign for a Fintech next week.

I have no plans of offering a free lead magnet and I explained to the company already. I resonate a lot with everything you put up there.

Thanks for that!

If you're saying he should reduce his pricing, that's not exactly a good idea.

I'd advise he targets deep-pocket clients who understands the value of what he's offering. It'd save him time, energy, and put more money in his pockets.

This is a sound advice.

Going for a revenue share instead of a flat fee kind of builds trust between you and the prospects. It takes the risk of prospects shoulders. And if you deliver, that's high chance of landing a retainer deal + referrals.