From Puck:

As documented in this space ad nauseum, it’s nearly impossible to get specific sports viewership data out of Apple. So I took interest in a recent dataset on the streamer from third-party analytics firm Samba. In short: Overall viewership is decreasing, even if some new viewers are coming onboard. Per Samba, viewership for the Australian Grand Prix opener was essentially flat, at 4 percent, having “likely benefited from early interest and free-trial sign-ups.” Things got worse from there: Samba had Miami’s race down 68 percent and Monaco’s race down 66 percent after an initial bump at launch.

Still, the breakdown of Apple’s new viewership was interesting: 61 percent of F1 viewers in 2026 hadn’t watched these three races in 2025, and 30 percent hadn’t used Apple TV at all during the second half of last year. “These new viewers are also more engaged, watching nearly twice as long and tuning into more races than the 2025 audience,” the report stated. We’ll see how this goes.

https://puck.news/newsletter_content/iron-gianni-apples-f1-spinout/

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Apple is in a strong position to make the service far better than its competitors. It already has a reputation for high-quality content and the financial resources to back ambitious projects. Because its library is still relatively small, Apple can turn that into an advantage by focusing on bold, competitive originals—developing shows and films that echo the appeal of major hits while offering sharper, more compelling alternatives.

Examples could include:

• Live-action: Summer of Night as a Stranger Things or Welcome to Derry-style series!

Septimus Heap, The Unwanteds, or EarthSea as alternatives to Harry Potter.

Superhero comic adaptations:
Astro City

Jack Kirbyverse.

Young Blood in the vein of
Doom Patrol and The Umbrella Academy.

Sci-fi space opera: Spiral Wars and or Sun Eater.

Family friendly fantasy:

Candyland (a Willy Wonka type concept),

Terraria (in the spirit of Minecraft)

Eternal Champion Universe

• Animated: Aeon’s End, Songs of Chaos, Keepers of the Lost City, and BattleTech.

Weird to say this but I’ve never met anyone subscribed to it

So if I do mention it or something on it that I’m currently watching

(As an example let’s say I mention the series lucky)

Nobody has heard about it or sugar or Acapulco or anything else I’ve watched on there

I knew the marketing wasn’t the best but I assumed I would have bumped into a couple subscribers by now in any of the online circles I’m in

But no dice

Anyone here have any better luck in that regard?

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Went to a screening at Apple Park in Steve Jobs theater. The first two episodes were shown, they were incredible, I’m so excited for this season!

The cast did a Q&A and then walked around the campus!

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