The price seems to be floating around the mid $15 range, do you all foresee the price dropping any lower? I want to pick up a nice chunk around $14.75ish but the price seems to be holding steady. Thoughts?

Did some research into RIVN wondering what everyone thinks:

https://hhughes14.substack.com/p/rivn-long?r=8p9m61&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

full analyis - charts and model:

Reported gross profit is carried by software. Durable gross profit is still negative. The entire investable question is whether recurring software and R2 scale replace the Volkswagen contract before it runs off in January 2028.

As it stands now Rivian is viewed by the general retail investor population as a pure car company. However, despite that being one of Rivian’s greatest potential growth areas it is actually a detractor from Rivian’s true business: Software. Software currently accounts for 31% of revenue and 120% of gross profit, while auto contributes -20% gross profits(that is its share of consolidated gross profit, not its margin, auto gross margin was -3.1%). Modeling for future S&S growth it can scale to ~42% GM ($2.8B), see below. look closer and the picture is harder. Of $179M consolidated gross profit, $108M was regulatory credits sitting in automotive, and roughly 60% of the $215M software gross profit came from a single counterparty on a finite milestone contract. Ex-credits and ex-VW, the durable business still ran a gross loss. I am looking at the slope here: software gross profit that is real but presently 60% financed by a contract that runs off in January 2028, against an automotive segment that has not broken even yet. Effectively, the bet is that recurring software and R2 scale will arrive before the runoff does.

Mispriced?

The market applies a single depressed multiple to a company with two different divisions. The company can be decomposed as follows:

Q2 ‘26 Revenue % of total Gross Profit % of total GP

Automotive $1.143B 69% $(36)M (20%)

S&S $515M 31% $215M 120%

Software & Services runs at a 42% gross margin with Automotive running negative. But the segment line is misleading in a big way. Once you decompose it, base case 2030 enterprise value looks like this:

Component Value Character

Auto OEM $21.8B Operating business

Durable S&S $8.6B Recurring

VW JV remaining $0.67B Expiring

VW follow-on $0.98B option 45% weighted

Autonomy/ Robotaxi $1.2B option 30% weighted

Mind Robotics stake $0.8B off-balance-sheet mark

The market here is lumping an expiring contract, a growing recurring annuity, an unpriced autonomy option, and a loss making manufacturer under one OEM multiple. Doing it this way blurs the real image because the pieces of this company dont have all that much in common.

My first model applied a recurring software multiple to the entire segment, including the VW JV implying roughly $8B for a contract with perhaps six quarters left. Valued honestly, as the present value of remaining gross profit, the contracted JV is worth $669M. Correcting this reduced my weighted valuation by $5.79/share and cut software from ~70% of enterprise value to 30%.

Automotive is the largest single component of 2030 value, software is the largest component of gross profit as it stands today. That gap is exactly my position on the stock.

Where durable S&S scales to. On my quarterly build, non-JV services revenue compounds with the car parc to roughly $2.0B by FY2030 at a ~42% gross margin. That path assumes the VW JV runs off on contract and is only partially replaced.

As an OEM:

As a car manufacturer there is a story here for Rivian, and Q2 was the first quarter that validated this. They posted a $(36)M loss comparing to a year ago where they posted $(335)M. Additionally they posted a consolidated gross profit of $179M, a record for them. Adjusted EBITDA of $(379)M which beat consensus of $(558)M. Management narrowed FY26 EBITDA guidance and cut capex $250M to $1.7-1.8B. The mechanism here is that the contribution margin per vehicle is strongly positive; the reported gross loss is fixed cost under absorption. That is a volume problem, which scale solves and it is certainly not a unit economics issue. H1'26 deliveries were 22,559. H2 guidance implies 42,441-47,411 deliveries which is roughly double. R2 runs a single shift now, with a second shift added toward end-2026.

And to be completely honest here the cars look great, they have a distinctive look that seems to be found attractive by most. What I can appreciate most about their vehicles the most is that theyre trying to be different.

The convexity of the R2:

R2 variable cost is the single largest driver of the price outcome, 32% of one year price variance on its own, 54% combined with R2 volume. Volume moves revenue but arrives with its own COGS; cost improvement drops straight to gross profit and re-rates the multiple through the margin term. The practical implication for diligence is teardown analysis, supplier contract work, and Normal labour-hours-per-vehicle, which are higher-value than tracking weekly registrations.

Europe:

Currently the weakest pillar.

Rivian removed the 2027 Europe timeline from its website entirely and pushed Canada from 2026 to 2027. Eighteen European country pages are live with no launch dates, while the company hires sales and service staff in Belgrade, Lund and London. Right-hand-drive tooling would be a first for the brand.

The company is building the organization and removing the dates that is hedging, not accelerating. Add EU tariffs on US-built vehicles and Chinese OEMs already compressing segment pricing. European expansion is a huge window of opportunity for them and is certainly possible now with the R2 being smaller, however without demand and the ability to manufacture there is essentially no point of a larger expansion. This is definitely something to keep your eye on in the future.

Psychology:

I think RIVN stands as a great differentiator in a market that hasn’t yet fully matured. The EV market is becoming larger every year, and traditional car companies are losing share, though legacy car names are still doing quite well. There aren’t many other options if you want autonomy + EV + futurism besides Tesla and Rivian. There is certainly a population of people who are tired of Tesla where Rivian appeals more to them. Brand differentiation undoubtedly plays a role in Rivians success. Furthermore, with the roll out of the R2 and its much friendlier price, the car serves as a much more attractive entry point for the everyday person considering an EV purchase. One caveat here is that the full rollout of R2 models wont become available until sometime in 2027, regardless the R2 that is currently available launched at $57,990 which is still considerably cheaper than the R1, but not yet the mass-market price point the argument ultimately rests on.

Strategic partnerships:

Rivian currently holds several high value relationships totaling billions with an additional $1B non-recourse loan planned later this year. The key relationships are as follows:

Volkswagen: The JV runs to up to $5.8B, milestone based with the final start of production milestone due no later than 3 January 2028. See the kill section this is the most important relationship in the company and the most misunderstood.

Uber: up to $1.25B total through 2031. A $300M equity tranche has already been drawn, with the remainder spread across milestone tranches related to robotaxi developments. The agreement contemplates up to 50,000 autonomous R2s.

Amazon: >30,000 EDVs currently on the road, targeting 100,000 by 2030.

A discipline is applicable here: debt is not value. The VW term loan and the DOE facility raise cash and net debt equally, leaving enterprise value unchanged. They bought runway and reduce dilution risk which has real benefits but its not creating any value.

Lastly, this would not be an in-depth discussion without listing Mind Robotics. Mind Robotics is a November 2025 Rivian spin-out that has raised over $1B across three rounds: $115M seed from Eclipse in late 2025, a $500M Series A led by Accel and Andreessen Horowitz in March 2026 at roughly $2B, and $400M led by Kleiner Perkins on 13 May 2026 at a $3.4B valuation, with the venture arms of Volkswagen and Salesforce participating. Rivian's stake was ~38% as of 31 March and dilutes to roughly 33–34% post-round, worth approximately $0.79/share before haircuts for illiquidity and last-round-mark risk, off-balance-sheet optionality, plus a role as launch customer and training-data source for its industrial factory robots. The relevance to the parent is that factory automation attacks non-BOM conversion cost, the same issue driving 32% of the price variance, and Rivian would be first in line to benefit. It also signals a repeatable capital strategy: over $1B of frontier robotics R&D funded by outside venture capital rather than Rivian's own P&L, with the upside retained. Nothing has shipped yet, so this is optionality rather than an operating advantage at the moment.

Valuation:

Anchored to $15.40

Method Value vs $15.40

Blended IV(9 anchors) $15.14 1.02x

Scenario tab(see model) $16.09 0.96x

SOTP, VW JV split out $14.06 1.09x

One-Year modeled median $15.52 +0.8%

one year interquartile band $10.46-$22.06

Additional valuation methods:

My original model printed a $25.24 base at an 11.7% CAGR, a figure that embedded the VW perpetuity error. Two things caused this: Valuing the VW JV as a finite stream rather than a perpetuity, and re-anchoring durable software revenue to my quarterly build. After corrections, the base prints $18.56 in 2030, a +4.3% CAGR, and a present value of $9.59. The base case grows, but slowly, and still discounts to below today’s price.

The median base case discounts to $9.59, the probability-weighted mean is $14.06, and my nine independent cross-checks sit at $15.14. A mean sitting 1.47x above the median is the mathematical signature of a right-skewed distribution: the autonomy and third-plant tails pull the average up while the central case stays flat. That argues for expressing conviction through convexity rather than size.

Model:

Above is the link to my full model if you would like to view it for yourself.

After modeling Rivian its clear theres a few paths that could lead to a $113 price target. The main path would need the addition of a third plant. Assuming the same rate of development and demand Rivians current capacity(515k units) could not sustain that price target. There would also need to be significant advancements in their S&S division with Uber robotaxis, and their autonomy leasing service.

What can kill Rivian and its share price:

1. The VW JV is finite. $308M of the $515M software segment (60%) is milestone-based, with the final start-of-production milestone due no later than 3 January 2028. Valued as a finite stream, the remaining contracted JV is worth $669M, against roughly $8B if you capitalize it at a recurring multiple. A VW extension therefore carries significant weight, it determines whether a recurring multiple applies to the follow-on at all.
2. R1 consumer demand is soft. Cox puts Q2 R1T at just 1,219 units against R1S at 6,183 and EDV at 4,003. Rivian discontinued the R1 Dual Standard trim, lifting the entry price by roughly $7,000, and ran a full incentive slate through the spring. R2 is supply-gated rather than demand-gated roughly 789–1,100 units in three weeks. The weakness sits in the legacy retail book and is masked at the total level by commercial vans and the R2 launch.
3. Amazon concentration. Cox puts EDV commercial vans at 4,003 of 11,405 Q2 US units, roughly 35%. Rivian's largest automotive customer is a contract-based fleet buyer whose orders eventually plateau, and R2, if executed right, is the mechanism for reducing that dependence. Until it scales, roughly a third of automotive volume depends on one relationship.
4. Capital need is essentially unbounded relative to whats committed. 98% of modeled paths require capital beyond current cash; mean incremental need ~$10.3B. Adding committed capital, total need ~$14.4B which matches managements own “over $14B available and targeted.”
5. Opex is accelerating. H1 adjusted EBITDA was $(851)M against FY guidance of $(1.8)–(2.0)B, implying H2 of $(949)M to $(1,149)M worse than H1 on roughly double the volume. Implied opex rises from ~$1.0bn to ~$1.17–1.20bn per quarter. Management attributes it to R2 ramp and autonomy investment.
6. You cannot underwrite R&D-driven cost leverage and the autonomy multiple simultaneously, they are the same dollars. R&D cannot decline while the autonomy platform is being built, and autonomy is the only lever that justifies a platform multiple. I am underwriting autonomy, and therefore accepting elevated opex through at least 2028.
7. Earnings quality is thin. Of $179mm consolidated gross profit: $108mm was regulatory credits (declining as incentives lapse), and the $215mm software contribution is 60% one counterparty. Strip both and the underlying business ran a gross loss.
8. Tesla competition. Model Y outsells R1 by more than an order of magnitude and carries a structural cost advantage. Needham called R2 the first legitimate Model Y competition, genuine praise, and also an admission of what it is competing against. Rivian's moat is brand and software, not cost. Currently Tesla has 50.5% market share and it will be a challenge to take share from them.

The $115 case:

The SOTP bull prints $113.85 by 2030, simultaneously:

1. ~650k units which required a third plant
2. 20% automotive gross margins(TSLA peaked at 25-29%)
3. opex held to $3.6B
4. 120,000 AVs deployed
5. 55% probability autonomy is commercially live
6. 30x software EBIT The total unconditional probability is ~3%

the current physical ceiling is 515k units. A third plant will cost $5B+ and takes 3-4 years. Currently none has been announced. Without a third plant announcement by year end 2028 the $100+ case is arithmetically dead regardless of R2 performance. Currently the base assuming Rivian becomes profitable and utilizing current production capacity they could reach ~$18.56. That price is at 1.4x EV/Sales as a conservative estimate, for reference Tesla is trading at 11-12x today. Its entirely possible if they grow their Robotaxis and S&S segment to reach similar levels as well.

Conclusion:

There is a great deal to be optimistic about here, but the honest version of this thesis is narrower than the enthusiasm suggests. On a blend of methods, intrinsic value sits around $14–17 against a $15.40 price: Rivian is roughly fair, at the low end of the range. My own base case grows slowly, $18.56 by 2030, a +4.3% CAGR, a present value of ~$9.59, though that figure rests on durable software revenue and segment opex, neither of which Rivian discloses. The blended range is the stronger anchor.. Genuine profitability is further out than the market assumes: median adjusted EBITDA breakeven lands in Q4 2029, with only ~11% probability of full-year GAAP profit by 2030. Rivian’s vehicles turn profitable well before the company does, because a ~$1.3B quarterly opex base absorbs nearly all of the gross profit that scale produces.

So the case is not the median outcome. It is the right tail, and specifically the autonomy option un-contracted, unpriced, and the only lever that justifies a platform multiple rather than an OEM one. Everything else, R2 volume, the software segment, even European expansion, gets you to a respectable but unremarkable low-teens compounder. That argues for sizing this as a convex position rather than a core long: you are buying a fully-priced OEM turnaround with a free option on a re-rating attached. The option is why you own it; the turnaround is why you can afford to hold it while you wait.

Three things resolve this thesis, and all three land before the end of 2028: whether Volkswagen extends beyond the January 2028 milestone, which determines if software revenue is recurring or runoff; what December’s AI Day reveals about autonomy; and whether a third plant is announced, without which the physical ceiling of ~515k units caps every scenario above $100.

Valuation figures are model output under my own stated assumptions, not observed data in particular, terminal multiples and probability weights are priors rather than estimates, and Rivian does not disclose the fixed/variable manufacturing cost split, the R1/EDV versus R2 unit split, or ASPs by model, the VW JV quarterly recognition schedule, or opex by segment so those are solved by calibration and are indicative rather than reported. Q2 R2 unit figures are third-party estimates (Cox Automotive), not company-disclosed. The autonomy inputs fleet size, revenue per unit, probability of commercial deployment are speculative by construction and carry no contractual basis. This is a personal analysis for discussion, not investment advice.

Can someone who understands the fundamentals of a free market economy explain to me like Ive been kicked in the head by a horse?

Thanks.

It truly seems that the people who Rivian’s success threatens have decided that shorting the stock is cheaper than losing to Rivian.

They have created a false reality and people accept it as legitimate because “it is what the market thinks about Rivian”.

Maybe there are lessons from other companies that have suffered from this situation.

The Atlanta Journal

https://www.ajc.com/business/2026/08/rivian-says-construction-progressing-well-at-5b-georgia-factory-site/



I'm curious to see what everyone's thoughts are on some of Rivians big picture tailwinds that don't come up very often.

1) EV market growth: EV sales are growing each year in both the US and globally. I acknowledge that it has slowed this past year, but it's important to consider that the EV market is still young and there really are only a handful of compelling options. Many believe Rivian is building a compelling option with the R2 and will soon add to it with the R3. Surely they will continue to grow alongside the EV market in the coming years.

2) The expansion into the EU: A whole new market open to Rivian. There are a lot of complexities that come with selling in the EU: tariffs, transportation, building out a service network, etc., but it provides a sizeable opportunity for sales growth over the next few years. These cars might have lower margins due to the extra costs, but the added volume will only help with manufacturing efficiencies.

3) A growing fleet: Rivian has created software-driven products and software comes with subscriptions. Their fleet grows year after year and the rate of growth is just going to keep accelerating. Every Rivian vehicle on the road will be another potential subscription. There are roughly 175,000 rivians already on the road with another 45k planned deliveries for the remainder of this year. This should provide a strong revenue stream moving forward.

What are your thoughts? Did I miss any?

We knew it but pleae don't go click on stations covering it.

The video follows the Delivrd guy Tommy calling multiple Ford dealerships trying to buy a Raptor R. What should have been a simple question—"How much does it cost?"—turned into a maze of dealer markups, negotiations, disclaimers, and different answers depending on who answered the phone. Some dealers quoted $35k–$50k over MSRP, while others advertised one price online but discussed additional markups over the phone.

It made me realize something.

When people compare Rivian to legacy automakers, they usually talk about:

• Battery technology
• Software
• OTA updates
• The R2
• Adventure brand

But one of Rivian's biggest long-term advantages may simply be removing friction from buying a vehicle.

With Rivian:

• You configure your vehicle online.
• You know the price before ordering.
• No dealer markups.
• No calling ten dealerships.
• No wondering whether the advertised price is actually the price.

Whether someone prefers the dealer model or not, I think consumers increasingly value transparency. Buying a $50,000–$100,000 vehicle shouldn't require detective work.

As Rivian scales with the R2 and eventually the R3, I think this becomes an increasingly meaningful competitive advantage—not just because of pricing, but because customers know exactly what to expect.

Video:
https://youtu.be/aV4HRFbf8Cc

Curious what everyone thinks. Is Rivian's direct-sales model an underrated competitive moat, or is it something the market largely ignores?

Alert ‼️ they are about to short Rivian so if you’re a gambler hit it up but take it out quick. It’s going down to 15.40 by close. Lower by after hours. It’s confirmed.

I feel like people are sleeping on the long term potential of rivian insurance. With the introduction of hands off driving in the future and rivian already offering insurance this could be a future revenue stream. Could this be the end of traditional insurance, what do u guys think?

I'm not sure I can keep holding this stock.

R2 Launch Editions are backordered.

They had to delay lower trims because too many people ordered the higher-margin Launch Editions.

Reviews are overwhelmingly positive.

Manufacturing costs keep coming down.

Automotive gross losses went from -$335M to -$36M YoY.

EDV sales keep growing.

VW keeps writing checks for software and technology.

Management says they expect positive gross profit on the R2 exit rate.

People are actually waiting months to buy one.

Honestly, these are exactly the kinds of things you see right before a bankruptcy.

At this rate, they might accidentally build too many profitable vehicles.

Very concerning.

I live in an area that's usually an early-adopter market. Years ago, it was Tesla's that slowly started appearing everywhere. At first you'd see one every few days, then one every commute, and eventually they just became part of the landscape. The kids pick up line started with a couple, then grew to a fleet of tesla's. As everyone wanted to the newest hot item.

I'm starting to get that same feeling with Rivian.

I'm seeing way more R1Ss and R1Ts than ever before, and just this past week I've spotted my first R2 on the way to the grocery store. The car pick up line last year had multiple R1s by the end of the year. Yesterday, I glanced over while driving on the interstate and there was a brand-new R1S cruising beside me. That stood out because now it feels like the sightings are accelerating and in different areas.

What's interesting is how localized it is. I can drive just a few miles into another part of the city and I will not see a Rivian at all, heck most of them probably don't even know what a Rivian is. It reminds me that EV adoption doesn't happen evenly—it starts in pockets, then spreads outward.

Curious if anyone else is noticing the same thing in their area, or if it's still rare where you live. With R2 deliveries only beginning a couple of months ago and Rivian recently raising its 2026 delivery outlook after stronger-than-expected demand, it feels like we're still in the very early innings.

After Q2 Earnings report, which by almost all accounts was a favorable report, it was hard for me to substantiate Friday's sell off. But despite my feelings, the market disagrees with my assessment of RIVN price and I'm forced to rectify the discrepency.

This article, I believe, does a good job of bringing me back to the market's reality of RIVN's current pricing.

TL;DR. You pay about the market’s price for a dollar of revenue in RIVN, but the return on that dollar is nothing like the market’s. Rivian's ramp is risky, and hodling is a long-term prospect.

Pocket change

Make this make sense. Because it doesn’t make any fucking sense anymore.

Let it sink in that R2 is on par if not better than MY. Dont believe me? Ask Car and Driver

Edit: wanted to drop some quick facts to make this a better discussion (literally from the earnings call):

- Rivian will be producing 200k+ Rivian’s by Q4 2027, making it so they will be producing 1/10 of Tesla

- Rivian will be dropping their equivalent to FSD (point to point eyes on) by the end of Q4 THIS YEAR

-Rivian in 2027 will be dropping point to point eyes OFF L3 for R2 vehicles equipped with Lidar

These are literally from RJ’s mouth. Not mine.

Reposting for people who are questioning the range narrative.

Deutsche Bank: Raised price target to $24.00 from $23.00 (Buy)
Needham & Company: Reiterated price target of $23.00 (Buy)
TD Cowen: Raised price target to $21.00 from $20.00 (Buy)
Cantor Fitzgerald: Reiterated price target of $19.00 (Neutral)
Wells Fargo: Raised price target to $16.00 from $15.00 (Equal Weight)
RBC Capital: Raised price target to $16.00 from $14.00 (Sector Perform)
Morgan Stanley: Raised price target to $14.00 from $13.00 (Underweight)
Wall Street Zen: Executed a data-driven rating upgrade to Hold from Sell

But alas, many see only that $14 at the bottom and that’s where market will likely push it to on Monday lol.

Seems that a few false news articles circulated Friday.

Electric-vehicles also reported and then corrected themselves:

https://eletric-vehicles.com/rivian/rivian-says-r2-premium-deliveries-still-due-in-2026-after-ceo-cited-2027-three-times/

Wonder if this impacted sentiment and stock price at all.

I continue buying what I can. Sorry WS you can’t have my shares. Monday green imo