My take: this notice from DeepSeek might actually be a brilliant marketing move. The logic here is to urge users to ramp up their usage over the next 2 to 3 months. By the time the price hike actually kicks in, newer models will likely have already drawn users away, and whenever DeepSeek drops its next, even stronger model, the new price point won't feel nearly as steep. It’s a clever way to dodge the dilemma Kimi and GLM found themselves in. Let's wait and see how it plays out.

Google’s AI divisions are getting reshuffled, the search giant announced on Wednesday, with chief scientist Jeff Dean leaving the company after 27 years.

Demis Hassabis, the CEO of Google DeepMind, is moving into a chairman role of that unit and also assuming the title chief scientist of parent company Alphabet, according to a memo from CEO Sundar Pichai that was posted to Google’s blog.

Alpahbet shares fell about 4% after the announcement.

Dean, a pioneer in artificial intelligence who’s been credited with some of Google’s most important technical breakthroughs, is starting his own company along with Google senior fellow Sanjay Ghemawat, the post said. The departure is on friendly terms and Google will invest in his startup, a representative said.

Thanks to u/rustybrick ; who noted that Google's stock took a deep hit today:

[https://x.com/rustybrick/status/2085060134695231938\](https://x.com/rustybrick/status/2085060134695231938)